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PR professionals and marketers have to work hard to remain on top of things because both industries have fierce competition with small margins of error. To stay on top of everything, PR professionals have...
If companies don’t invest in digital PR campaigns, it is often the case that all of the time and effort that’s spent on improving SEO scores is not going to bring any positive results....
When companies look to increase their digital presence they tend to utilize digital PR and marketing strategies. For those strategies, businesses work with influencers, journalists, media outlets, and bloggers to send out their press...
Using traditional PR strategies and combining them with contemporary resources that are based on data to boost PR campaigns and generate more exposure for a business constitutes the core of digital PR. However, before...
Last year digital engagement reached an all-time high, thereby impacting in-store shopping. Supply chain challenges may not always be within retailers’ control, but they can influence how customers engage and shop. Consumer shopping behavior...
Zero waste is the way to get to a plastic-free future. A typical zero-waste store sells plastic-free items which help people reduce their waste generation. As a marketing strategy, promoting products and services in...
These days, there are so many restaurants all over the world, that the competition is quite fierce, and the most successful locations are the ones that can give it their all. That’s why restaurants...
Since every single company has its own story to share with the public, each business should have its own PR campaign so that story can reach the right people. When it comes to the...
Puns can be useful as a marketing strategy. Despite having a questionable reputation, punning is considered to be among the highest displays of wit. Wordplay can be a powerful strategy for audience engagement. It...
Oil prices have been on a steady climb for some time now, and they rose again on Tuesday in response to new measures by the United States. These measures aimed to cut down its...
