PR leaders

Sayonara! This Japanese word is often mistaken as meaning “goodbye,” but it means much more than that. It implies a forever farewell. Letting a Well-Liked Employee Go One of the most difficult tasks of a leader is terminating an employee. It’s even more difficult when the employee is well-liked by their peers. Unless the cause for termination is egregious, like stealing or committing any other crime, take some time and prepare yourself and your company for the ensuing fallout. First Consideration Because the release of a well-liked worker will likely negatively resound throughout the company for a long time, consider... Read More >

“The Only Thing That is Constant is Change.” The saying is one of about a hundred discovered in remnants of a book written by Greek philosopher Heraclitus around 500 BC. If he thought change was happening quickly then, imagine how surprised he’d be today! The Workforce of Today and the Future One of the biggest changes we’re witnessing this century is the rapidly shifting generational change in our workforce. Millennials (those born between 1981-2000) make up the biggest segment of our workforce today. And come 2020, it’s estimated that Millennials alone will comprise 50% of our country’s entire workforce. What... Read More >

Leadership Tips from Psychologists Being a great leader involves a different skill set than being a great manager. Being a leader is much more human, and is about connecting with people on a real level. Managers can have experience in economics, marketing, and operations without the chance to hone their leadership skills at the same time. Vision Business leaders must have a clear personal vision, a strong sense of purpose, and a desire to create a better future. This is because the key task of leadership is to bring hope to those that follow them. At least it is according... Read More >

Tips and Strategies for Becoming the Best CEO There isn’t a one-size-fits-all approach to running a business or being a great CEO. There are many variables to consider — the business, the experience of the CEO, and the goals of the company, just to name a few. It can be difficult to know exactly how to improve and grow, yet this is mandatory for any entrepreneur or CEO. Here are some strategies to always be evolving into the best you can be. Limit yourself to having only three major priorities at any one time. There is always an ever-growing list... Read More >

Staying In the Game: How Marketers Can Stay On Trend without Losing Their Roots Sandy is a marketing consultant. She’s worked independently, helping brands grow their businesses with effective marketing strategy, for over 25 years. Sandy has had to evolve and grow as marketing trends come and go, and sometimes she still admits that she gets a bit “old school” with her strategy. Not every marketing professional can say they’ve held the same career for as long as Sandy has. What has caused Sandy to have ongoing success? A willingness to grow and adapt, but without forgetting to evaluate each... Read More >

What Makes a CEO a Great Leader?  While some of the qualities of being a great leader come naturally to some CEOs, this isn’t always the case. Many of these skills are teachable and may not be so obvious. All great CEOs know that they have to be honest about what qualities they possess, and those they do not, while also having a willingness to improve the areas that will benefit themselves and the company the most. It can be easy to assume that CEOs know everything they need in order to run a successful business, and that might... Read More >

Emotional Intelligence in Leadership Emotional intelligence is the capacity to recognize, understand, and manage emotions in yourself and in others. All businesses require people to succeed, and emotions make up a large part of people. Daniel Goleman, psychologist and science journalist of Emotional Intelligence claims it accounts for 67% of the abilities deemed necessary for superior performance in leaders and emotional intelligence mattered twice as much as technical expertise or IQ1. Improving emotional intelligence can make a leader more adept at dealing with people and that can lead to a more successful business. Self-awareness To be self-aware a leader must... Read More >

The Value of Managerial Delegation in the Professional World Delegation. It’s a tough topic to broach with professionals who pride themselves on their ability to manage projects and people. Traditionalists preach that “if you want something right, you have to do it yourself,” and while this can be true in certain circumstances, there is more power in proper delegation than some may initially think. Of course, there is a clear difference between delegation and lack of ownership. Skilled leaders will be able to differentiate between the two when deciding on what can be delegated to others., But it is a... Read More >

How To Find A Great Public Relations Firm This is a guest interview with Katherine M. Rothman of KMR Communications At its inception, public relations was a tactical operation to crystalize public opinion for Fortune 500 companies, Hollywood studios, celebrities and politicians.  As decades passed and the world became globalized, public relations became a necessary complement to traditional advertising and marketing. Anyone with a professional or public image needs PR representation.  To admit to having a publicist was not the norm. Today, having a PR firm is like a badge of honor- that one is successful enough to be able to... Read More >

Chief Communications Officer Must Have’s The role of a Chief Communications Officer, or CCO, is constantly evolving as the digital and communications landscape is also in flux. Being a CCO now covers many aspects of the organization, from public relations to internal communications to branding. As a result, in many organizations, CCOs have taken on a more prominent leadership role. Because of their knowhow, the CEO and the board usually turn to CCO’s for strategic advice. Therefore, it is no longer sufficient for CCO’s to just be competent at the communications side of things. Here are some of the essential... Read More >