Tagged: strategy

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Popular Brands Use Breast Cancer PR

Pink, pink, pink. You’re seeing breast cancer awareness products everywhere, but which ones should you be paying attention to? Here are a few of the top pink products on the market today.

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Travel PR: Travel as An Indicator of The Immediate Future of Business

Every sector has been hard hit by the current economic situation, but what is in store for specific industries and how can trends predict future direction for business. Travel may provide one insight into the mid to long term future for business as a whole. Will business class travel be a thing of the past? How will this effect other industries and the airlines in particular? A series on the long term effects of economic shifts in plain language.

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Using Social Media to Beat Cancer

Twitter is hopping with the new #beatcancer hashtag. In an attempt to raise money and awareness while breaking a Guiness World Record, Beat Cancer Everywhere is hosting a fundraising on social media.

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Should Breast Cancer Awareness Be Sexy?

Is it kosher to use sex to promote breast cancer awareness? The recent video with Aliya-Jasmine Sovan has been causing some serious controversy. Some people think anything goes, others find it terribly offensive, but it has certainly got everyone talking!

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When Breast Cancer Pink is a Scam

October is Breast Cancer Awareness Month and there’s pink everywhere, but is it really worth the purchase? It turns out that some companies don’t really support breast cancer at all, they’re just out to make a quick buck.

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Astro Boy To Spearhead Japan’s FIFA World Cup Bid

In a brilliant PR move Japan brands their World Cup bid with a super here which, by the time 2018 comes around, could be engrained into the hearts and minds of kids everywhere. Astro Boy, the movie, just premiered to rave reviews from all who saw it. For Australia, England, the U.S. and other bidders, the bar has been raised pretty high.