Important PR Metrics and Measurements
More than ever before, public relations professionals are under a lot of pressure from their clients to prove their return on investments. To be able to show clients that PR campaigns actually work, a...
Tagged: strategy
Competitive Edge: Edge Over the Competition
Establishing a competitive edge means turning the tables of the market into your businesses favor. Ensure the market forces favor your company is key to gaining an edge on the competition. With so many...
Managing a PR Crisis
All businesses, big or small, will face some kind of public relations crisis in their lifetime. Knowing this will happen — and being prepared for it — is the best way to manage these...
A Guide to Customer Acquisition
For many businesses, sales can be an unpredictable beast to conquer; oftentimes, attracting new customers feels more like a game of chance than one of public relations strategy. Even so, if you want to...
8 Common Traits of Successful Chief Marketing Officers
Being a Chief Marketing Officer is one thing but being a successful Chief Marketing Officer is another thing. Successful and effective CMOs are impressive people who know how to lead their team in the...
Questions to Ask When Refreshing PR Strategy
A PR strategy is a fantastic way for a brand to develop its online presence, improve its reputation and even attract new customers. However, as the media world continues to change, and the preferences...
Every Company Should Have a PR Strategy
There’s more to running a successful company than creating a great product or service and sharing it with the world. Many companies with plenty of potential end up failing because they haven’t put the...
BBC Settles with “Underpaid” Editor
These days, the scandals in the media seem to be mostly centered around harassment at work, but a recent headline out of Britain reminded both readers and activists that some women are still fighting...
Zimmerman Ad Agency – a Look Inside the Agency
Today we explore the emerging Tallahassee Florida Public Relations market through the lens of one Florida’s leading PR Firm: The Zimmerman Agency. “Creating big ideas fueled by disruption” is The Zimmerman Agency’s proprietary planning...
Marina Maher Communications Celebrates 25 Years in Business and a New Website
Marina Maher Communications (MMC), an independent marketing public relations agency known for building brand relationships, today unveiled its new brand identity and website.
