How to be an innovative PR firm

2019-01-28 by EPR Staff

How to be an innovative PR firm As a PR firm, business innovation might not be at the top of your list, but it should be. As we head in 2019, there are probably a lot of things that your firm has in mind to achieve and improve. One of those things should be being a more innovative business. Without innovation, growth and transformation are limited. As a result, businesses fall behind. So if you want to stay ahead of the game, here are a few tips on how to be a more innovative PR firm: Be flexible There’s a... Read More >

How to Get PR Coverage

2019-01-11 by EPR Staff

Whether you’re just getting started or you’re an established business, it’s always a good idea to get exposure to let more people know about your product. This means finding the right outlet for your product or service and getting them to pay attention to you. This can sometimes seem daunting, especially in the current crowded media landscape, so here are a few ideas that can help you achieve your goal of getting PR coverage: Hire a Writer Get a content writer on your team or have access to one. If you’re not ready or don’t want to invest in someone... Read More >

Ohio’s Bitcoin Tax Payment Plan called a ‘PR stunt’

2019-01-04 by EPR Staff

Ohio’s Bitcoin Tax Payment Plan called a ‘PR stunt’ The state of Ohio recently decided to allow businesses to pay taxes using cryptocurrencies. However, this move has been criticized as a “PR stunt”, with skeptics describing the move as impractical and unsustainable. A report by The Detroit Free Press stated that skeptics believed this would be an unsuitable method for tax payment due to the volatile price fluctuations of bitcoin and the lack of mass merchant adoption. “The Ohio announcement is mainly a PR stunt. There is not a particular advantage in paying your taxes with bitcoin today. The state... Read More >

Dolce & Gabbana’s Marketing Mishap

2018-12-03 by Ronn Torossian
Dolce & Gabbana’s Marketing Mishap

It’s been a shaky couple of weeks for Dolce and Gabbana, after they released an ad campaign that has been described as “disrespectful and racist”. The backlash has been immediate and hard, ranging from boycotts by celebrities and having its products withdrawn from Chinese e-commerce sites. The Italian luxury fashion house’s controversial advertising campaign includes videos of a Chinese model struggling to eat various Italian dishes with chopsticks. The ad was designed to promote a major fashion show in Shanghai, which has now been canceled. Chinese-French model Estelle Chen, who withdrew from the show, tagged Dolce and Gabbana on an... Read More >

Why are there More Women than Men in PR?

2018-12-03 by EPR Staff
Why are there more women than men in PR?

 It’s not news that women dominate in terms of sheer numbers when it comes to PR. According to the Bureau of Labor Statistics, women hold around 59 percent of PR management roles and 63 percent of PR specialist positions. Despite this, females are underrepresented in leadership roles in PR. This begs a question—why is it that more women work in PR than men? There actually has been some research done on this topic and here are the main takeaways. The media has a lot to do with the number of women in PR. Without a doubt, the media paints a... Read More >

Five Misconceptions About Public Relations

2018-11-29 by EPR Staff
Five Misconceptions About Public Relations

Public Relations is by no means an exact science. It is impossible to know what the outcome of a PR campaign will be and how people will respond to a campaign. However, there are ways you can be prepared for what to expect and by setting client expectations, it can save both you and your client a lot of unwanted grief along the road. While public relations is an important tool to increase a brand’s visibility, it is most effective when the client is informed about how it works. Here are five of the most common client misconceptions about PR:... Read More >

Common Mistakes in International PR

2018-11-28 by EPR Staff

With increasing globalization, more companies are engaging in global corporate communications. In some cases, international PR involves higher stakes and higher risks. As the size and location of the audience grow, you need to take into account many more potential issues and there are more opportunities for blunders.   Here are some common mistakes in global branding that can undermine your communication strategy:   1.    Top-down approach Funding for PR overseas is usually determined by and comes out of the corporate HQ’s budget. Because of this, HQ executives sometimes try to get overly involved in global PR activities, in addition... Read More >

Parq Vancouver’s Lackluster PR Crisis Response

2018-11-26 by EPR Staff
Parq Vancouver’s Lackluster PR Crisis Response

Canadian Rapper Drake made allegations the entertainment and hotel complex Parq Vancouver, claiming he was racially profiled and barred from gambling from the venue. Parq Vancouver’s response to these events has been touted as a case of inadequate PR mechanisms to handle the crisis. Here’s the rundown of the situation. Early morning on November 3, Drake posted “Parq Casino @parqvancouverbc is the worst run business I have ever witnessed...profiling me and not allowing me to gamble when I had everything they originally asked me for." Shortly after, Parq Vancouver responded saying it was investigating the issue. This was followed up... Read More >

UK Supermarket Chain Forced to Rework Its Christmas Advertising Campaign

2018-11-21 by EPR Staff

British supermarket chain Iceland’s Christmas advertising has been banned from television because its “overtly political” advert was deemed to have breached political advertising rules. Iceland’s marketing director, Neil Hayes, is now working on Plan B for the holiday season. Earlier this year, the discount supermarket chain announced plans to remove all palm oil products from its shelves by the end of 2018. It was under this backdrop that Iceland had planned to use an animated short film made by Greenpeace as its Christmas advertising campaign. The film, called Rang-tan and starring the voice of actress Emma Thompson, is about the... Read More >

Emerging Trends in Modern Public Relations

2018-11-12 by Ronn Torossian
Emerging Trends in Modern Public Relations

Public Relations has evolved into something that might be unrecognizable from its origins. What started out banners, clever marketing advertising and television, has transformed into something much more complex and dynamic. Keeping up with where PR is now and where it is heading is key to staying relevant in the industry. Here’s a list of emerging trends in modern public relations to help you stay on top of the game: Big Data/Small Data Public relations has become data-centric. Whether it’s big data or small data, PR relies on data to tell stories effectively. The most compelling narratives are created by... Read More >

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