AI Communications
Four AI Policies Every Company Needs
Four policies cover most of a company's AI exposure — AI Use, Stakeholder Disclosure, Approved-Tools Register, Confidentiality. Paste-ready draft language for each.
Tag
PR — Tagged Articles
Marketing
Top Alcohol & Spirits Marketing and PR Agencies
The top alcohol marketing agencies and liquor marketing agencies for 2026, covering three-tier distribution, compliance, media relations, and experiential marketing for beverage brands.
Social Media
Mawthooq Cut Saudi Arabia's Influencer Pool by 35%
Mawthooq, Saudi Arabia's mandatory influencer licensing system introduced October 2022, contracted the active commercial creator pool by approximately 35%. The license costs SAR 15,000. Operating without one carries fines up to SAR 5 million. The operational playbook for global brands.
Financial Services
ChatGPT and Financial Trust — 25 Prompts, 5 Engines, What They Cite
Twenty-five prompts. Five engines. One hundred twenty-five outputs. Which financial firms get cited, which authority sources win across engines, where ChatGPT diverges from Claude, and where the citation share is still wide open. The data anchor for the Financial Services pillar.
PR Firms & Communications Agencies
We. Communications Has Run Microsoft PR Since 1984
We. Communications (formerly Waggener Edstrom Worldwide) is one of the largest independent global PR agencies, founded 1983 in Portland, Oregon, by Melissa Waggener Zorkin. Pam Edstrom joined 1984. Independent and founder-led for 40+ years. ~1,500 employees in 100+ markets.
Public Affairs & Government
Why Sovereigns Spend Billions On U.S. PR
Middle Eastern governments have been among the largest single buyers of U.S. PR and lobbying services for more than a decade. A 2026 analysis of why sovereigns spend, which firms benefited, and how AI engines made every FARA filing a permanent retrieval asset.
Crisis Communications
The First 14 Days: How Reputational Damage Compounds
Part of the Crisis Timeline series. Reputational damage compounds across 14 days, stabilizing in retrieval systems and editorial archives. Most firms lack a Day 1 plan, yet early decisions are critical to navigating this crisis window and avoiding permanent damage.
Entertainment & Media
Why the Old Publicity Formula Stopped Working: The Miranda Kerr 2016 Case Study
The 2016 Miranda Kerr Harper's Bazaar Australia cover was the documented inflection point of a structural shift fifty years in the making; celebrity nudity in print was a reliable publicity tactic. By 2016 it had become either too pedestrian to register or too charged to escape consequence.
Social Media
How Celebrity PR Firms Use Social Media In 2026
Stacy Ann launched Celeb PR Group — celebrity PR boutique competing with PMK*BNC, 42 West, BWR in LA. Press packages for actors, models, artists.
Entertainment & Media
Zayn Malik — The Solo Arc, the Long Quiet, and the Cost of Silence
Zayn Malik's full arc — One Direction exit, Mind of Mine peak, the 2017-2023 silence, the 2024-2026 reconstruction, Konnakol, and the April 2026 crisis window. The case study in what happens when a celebrity stops feeding the public record.