Industry Leaders
Michael Sitrick Joins Oxis Biotech Advisory Board
Michael Sitrick, founder and chairman of Sitrick And Company, joined the business advisory board of Oxis Biotech, a development-stage biotech subsidiary.
Tag
PR
Financial Services
Where AI Visibility Sits on the Financial Trust Stack™ — and Where It Doesn't
AI visibility is a real layer of financial brand authority. It is not the foundation, and it is not the whole picture. The Financial Trust Stack™ identifies five layers of authority for financial brands.
AI Communications
AI Tools for Communications Teams
A communications team in 2026 runs on a stack of AI tools. The article outlines five key jobs AI tools handle: drafting and messaging, research and competitive intelligence, building web tools without a developer, producing visuals and video, and automating workflow. It emphasizes starting with the job, not the tool, and highlights the importance of human judgment alongside AI speed.
Marketing
How PropTech PR and Digital Marketing Go Wrong
Many PropTech companies fail at communicating their value due to poor messaging, not flawed technology. This article highlights common PropTech PR and digital marketing mistakes, such as over-reliance on jargon, product obsession over market relevance, and fragmented digital strategies. Understanding and avoiding these pitfalls is crucial for success in the competitive PropTech industry.
Insights & Strategy
$1.8 Trillion. The Media Vanished.
The wellness economy has grown to a $1.8 trillion industry, encompassing physical activity, nutrition, mental wellness, and more. Yet, the media infrastructure that once defined it has shrunk, with discovery and trust shifting from traditional publications to podcasts, Reddit, founder newsletters, TikTok, and AI. This article explores how player and platform changes affect PR.
Insights & Strategy
Your Media List Is Wrong
The media list has been the operational backbone of media relations for decades. New factors related to AI surface visibility, newsletter publishing, and shifting outlet authority require updating how lists are built and maintained. This article explains how to build a better media list for the AI era.
Insights & Strategy
Public Relations at the Crossroads — Why AI Is Not a Threat, But a Reckoning
Artificial intelligence is not just another tool—it is a structural shift for public relations. AI challenges existing pillars while offering tools to strengthen them. The tension lies in how the industry chooses to respond. In the end, AI does not change what public relations is meant to do. It amplifies it. It raises expectations. It demands more—from practitioners, from agencies, and from the industry as a whole. And that is not a threat. It is an opportunity.
Reputation Management
What Reputation Management Costs in 2026: A Few Hundred Dollars a Month to $10 Million a Year
Explore the varied landscape of reputation management costs in 2026, ranging from hundreds of dollars a month to millions annually, and learn why the dominant pricing model is evolving.
Technology
The 25 Cybersecurity Campaigns That Actually Broke Through in 2026
By 2026, cybersecurity marketing evolved past fear-based messaging. This article spotlights 25 campaigns that redefined success through clarity, credibility, and proof, demonstrating control and earning trust in the cybersecurity landscape.
AI Communications
Luxury Isn't on the AI Shelf
By Seth Semilof — Co-Founder, Haute Media Group; Partner, Haute Jets Twenty years ago we launched Haute Living into the last viable print luxury market in America. Since then I have watched the discovery layer break four times — digital killed print, social killed digital-first,…