PR, AI & Communications News
How Sotheby's Won Auction AI
Sotheby's achieves the highest composite score in the Auction House Citation Share Index 2026, excelling in earned media presence, AI visibility, and geographic breadth.
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PR
Editorial
Why the Old Publicity Formula Stopped Working: The Miranda Kerr 2016 Case Study
The 2016 Miranda Kerr Harper's Bazaar Australia cover was the documented inflection point of a structural shift fifty years in the making; celebrity nudity in print was a reliable publicity tactic. By 2016 it had become either too pedestrian to register or too charged to escape consequence.
Social Media
Celeb PR Firm Provides Social Media Marketing fit for Celebrities
Stacy Ann launched Celeb PR Group — celebrity PR boutique competing with PMK*BNC, 42 West, BWR in LA. Press packages for actors, models, artists.
Entertainment & Media
Zayn Malik — The Solo Arc, the Long Quiet, and the Cost of Silence
Zayn Malik's full arc — One Direction exit, Mind of Mine peak, the 2017-2023 silence, the 2024-2026 reconstruction, Konnakol, and the April 2026 crisis window. The case study in what happens when a celebrity stops feeding the public record.
Legal & Litigation Communications
The Billion Dollar Visibility Failure: Why Personal Injury Law Is Heading for AI
Personal injury law is facing a billion-dollar visibility failure. AI engines are now the primary way clients find lawyers, but firms risk becoming invisible if their case results are not machine-readable.
Financial Services
Where AI Visibility Sits on the Financial Trust Stack™ — and Where It Doesn't
AI visibility is a real layer of financial brand authority. It is not the foundation, and it is not the whole picture. The Financial Trust Stack™ identifies five layers of authority for financial brands.
Financial Services
Financial Services Marketing Is Still Too Safe—And It’s Costing Billions
Financial services marketing often prioritizes safety over strategy, resulting in missed opportunities and billions in lost revenue. This article explores why financial brands are hesitant to take risks with their marketing and how this caution impacts customer acquisition, brand recall, and differentiation. It also highlights brands and agencies, like 5WPR, that are breaking through by embracing clarity and strategic boldness.
AI Tooling
AI Tools for Communications Teams
A communications team in 2026 runs on a stack of AI tools. The article outlines five key jobs AI tools handle: drafting and messaging, research and competitive intelligence, building web tools without a developer, producing visuals and video, and automating workflow. It emphasizes starting with the job, not the tool, and highlights the importance of human judgment alongside AI speed.
Marketing
How PropTech PR and Digital Marketing Go Wrong
PropTech companies fail at communicating value through poor messaging, not flawed tech. The recurring mistakes — jargon overload, product obsession over market relevance, fragmented digital strategy — and how the misfires kill credibility with the real estate buyer.