The Yellow Pages is undergoing a major redesign that will result in a smaller, more compact version of the directory. They will also implement other design changes that will offer better usability.
Beckerman PR expands into the Washington arena. The New Jersey firm sets its sights on social media, the Internet, media relations, and crisis management. The catch is, despite the acquisition of Wise PR, Beckerman has a lot to learn about digital media engagement. Obviously.
It’s February 3, the day the music died. I wasn’t around during
Sagefrog has been hired to run marketing campaigns and deal with public relations for Penn Pharma. The pharmaceutical company is looking to establish a presence within North America.
Honda Motor Co. announced today a voluntary worldwide recall of 646,000 compact cars so that it can examine window switches that can overheat if exposed to liquid, causing smoke or melting or even catch fire. A PR disaster for the company whose cars used to be regarded as the safest in the world. Honda’s “Safety for Everyone” initiative in North America may also suffer.
The crème de la crème of PR directories, where you can find reliable PR firms to help you with your outreach campaigns is here. See if you can make use of these resources and add your own suggestions to complete the list.
Cheryl Gale, managing partner of March Communications, analysis how social media is changing the role of public relations, from Twitter to Facebook and beyond.
Eric Bosco has been hired as the Chief Product Officer for comScore. He will be responsible for handling syndicated products and services.
Lotus Public Relations has been selected as the new agency of record for Equitrac Corporation. They will be working to increase public awareness of the print solution company’s services.
Something Massive has been selected by Intelliskin to serve as their agency of record. The company will be responsible for logo redesign and branding for their latest client.
