Equitrac Corporation has chosen Lotus Public Relations as their new agency of record. The PR company will handling all promotions for Equitrac in the coming year, including brand recognition. They will use dynamic marketing strategies to improve public awareness of Equitrac’s services and increase their customer base.
“We chose to work with Lotus because of their creativity, drive and track record of success in taking growing companies to the next level,” said Noel O’Dwyer, VP, Marketing and Strategic Alliances, Equitrac.
“We are moving into a critical stage of company development and we see Lotus playing a key role in helping to ensure our expansion is both understood and well received in the marketplace.”
Equitrac offers solutions in cost recovery, as well as intelligent print management. The company serves over 18,000 clients in over 40 countries in a variety of industries including healthcare, legal, corporate, and education.
“Equitrac’s technology is the perfect storm in this economy: it increases productivity and security while saving money and the environment within just a few months. Equitrac came to Lotus for a strategic PR program that would get them noticed in several new, key markets,” said Susan Lindner, founder and president, Lotus Public Relations. “Not only is it an asset to the customers who use it, but to the reporters who will write about this essential solution.”
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