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In the world of media and public relations, the terms “news release” and “press release” are often used interchangeably. However, there are subtle yet important distinctions between these two communication tools. Understanding these differences...
Nonprofit organizations are driven by their missions to create positive change in society. To achieve their goals, they often rely on fundraising, partnerships, and community engagement. However, one often overlooked tool in their arsenal...
Press releases are important in public relations and media communications. They are official announcements that provide information to the media and the public about newsworthy events, developments, or initiatives. Press releases are crucial for...
Word of mouth is a powerful marketing tool in today’s world. Personal recommendations from friends and family hold more credibility than traditional advertising. Public relations helps generate word of mouth coverage for brands by...
Paycom is thrilled to announce that the Mountain West Football Conference has once again demonstrated its exceptional talent and prowess on the field, as four outstanding athletes have been named to the prestigious Paycom...
Press releases are a core tool of any public relations effort. In fact, it’s difficult to imagine a company announcing any sort of update or a new story without distributing at least a single...
These days, companies that want to grow and generate more sales have to rely on digital media to improve their brand exposure. To some, that might mean that press releases are an old and...
Account Adds To Growing List Of NFT / Metaverse Leaders Working With Virgo (Including OpenSea and Genies) [New York, New York, November 18, 2021], Virgo PR, a New York PR agency that creates campaigns that...
When communicating with the press remotely, it’s important for a company spokesperson to be fully briefed and prepared beforehand – whether that means for a radio or TV interview. The spokesperson should be trained...
Companies have used press releases to get media attention for decades. A typical press release will contain for journalists the contact info of the main person behind a given project or event, information about...
