pr resources

What Happens on the Internet, Stays on the Internet This is not in the way talked about with Las Vegas, but in quite the opposite: hen pictures or comments are posted on the Internet, count on them being there forever. Count on them being there long after the giddy days of youth have passed and there’s a need to be taken seriously in a career, or something you never want your grandchildren to view. Remember the Future Topless pictures or videos, as well as pictures in lingerie or the skimpiest of bikinis, are probably not a good idea unless that... Read More >

Great PR is often associated with Mad Men of Madison Ave, Silicon Valley wizards, or seasoned warriors on K Street. But that’s oversimplifying things, and underestimating some of the best PR operatives in the country – unions. Long gone are days when unions accomplished their goals by simply picketing outside the employer’s office, or scaring passerby’s with giant inflatable rats. Intimidating unyielding employers with physical violence is also pretty much behind us. That’s because often you can accomplish a ton towards Public Relations campaigns. A great example of true mastery in using PR as a weapon is Health Professionals and... Read More >

Spot.IM -- a disruptive social engagement platform that works with major U.S. digital publishers including News Corp. and Meredith -- analyzed results from 526 random participants on consumer consumption of digital media and found that: 53% of Americans don’t read print newspapers anymore (15% still read them daily in print, not digitally) o   By age: 72% of 18-29 year olds never read print newspapers 56% of 30-44 year olds never read print newspapers 47% of 45-59 year olds never read print newspapers 35% of 60+ year olds never read print newspapers 33% of people would like to see less articles... Read More >

The Air Force Reserve is seeking to hire an advertising agency.  They want to market to the American public, in support of overall Air Force Reserve communications objectives and all Air Force Reserve recruiting programs in all appropriate media. The assignment includes to: manage the program and all associated costs for the Public Service Advertising (PSA) Program, Recruiting Support Vehicle, AFRC Qualification Center, and TV/Radio/Video Products.  The chosen agency shall conduct research to measure the effectiveness and support the improvement of Air Force Reserve communications and advertising capabilities in the areas of branding, lead generation, fulfillment, and recruiter support. Additionally... Read More >

[caption id="attachment_83352" align="aligncenter" width="800"] Image courtesy of People[/caption] Most politicians and businessmen get to where they are and maintain the position through cultivating friendships in high places – often with each other. In politics and business alike, money talks, and many alliances are bought with dollars and cents, as opposed to camaraderie. Perhaps, few know this better than the husband and wife who spent $1.3 million trying to make Jeb Bush President of the United States. Gordon Tang and Huaidan Chen are Chinese expatriates living in Singapore and have created relationships with many American politicians, aside from Jeb Bush. In... Read More >

Project Apollo, and especially Apollo 11, gave the United States an opportunity to shine like it has rarely been able to do. Not that great things haven’t been accomplished in America over the years, but this was above the mark. It gave the U.S. a chance to show our technological supremacy over the rest of the world and especially rival nations. That was the primary goal of the program when first envisioned by the Kennedy administration in 1961 - it wasn’t so much about conquering space travel, it was about proving our superiority - especially to the “Red Menace.” To... Read More >

PR firms in Interpublic Group’s CMG unit show continued growth in 2016 Most of the PR firms under Interpublic Group’s umbrella are included in their CMG unit – and the CMG unit continues to fare well in 2016 – beating the economic odds recently and growing. For Q2 they’ve seen a 2.8 percent year-over-year organic revenue growth making $369.4 million during Q2 2016. And for the first half of 2016, the numbers are even better according to Andy Polansky, CEO of Weber Shandwick. Among the CMG unit’s PR firms are Weber Shandwick, DeVries, Golan, Spong, PMK*BNC, and more. Polansky said... Read More >

A news article, even in today’s world, usually tries for impartiality. Influencers, on the other hand, have no such need or requirement. In fact, they can absolutely take sides, steer in one direction, and promote products freely – generally, they disclose if they receive some kind of reward for doing so, but even then, the people following that influencer do so because of some feeling of common ground and experience. That’s why influencers can become a vital part of any PR campaign. Start with the Basics If you have a small business and are not able to pay for outside... Read More >

The public relations industry continues to experience rapid growth as it spreads across different fields, once considered separate from PR. However, in 2015, the growth of the whole industry slowed to just 5 percent, which means PR may soon enter a decline. This, despite the fact that PR firms generate up to 50 times the conversion rate of its colleagues in marketing and advertising. Some experts believe the issue might come from PR’s venture into other fields, like marketing and human resources. This creates some confusion about what public relations is and why a company even needs this role filled... Read More >

After witnessing the rise of content marketing, digital PR, and integrated PR, marketing and public relations professionals recently turned to a new strategy to reach their target market. These experts and brands they work for plan to capitalize on marketing happiness to the masses. Brands believe that by associating the achievement of happiness with the ownership of their goods and the use of their services, customers will turn to them for a better life. Marketing Experiences In essence, after decades of marketing ‘lifestyles’, brands now want to market an experience to customers, or more specifically, a mood. For instance, Coca-Cola... Read More >