pr resources

Influencer Public Relations

2016-07-28 by Jason Tannahill
Influencer Public Relations

A news article, even in today’s world, usually tries for impartiality. Influencers, on the other hand, have no such need or requirement. In fact, they can absolutely take sides, steer in one direction, and promote products freely – generally, they disclose if they receive some kind of reward for doing so, but even then, the people following that influencer do so because of some feeling of common ground and experience. That’s why influencers can become a vital part of any PR campaign. Start with the Basics If you have a small business and are not able to pay for outside... Read More >

The Possible Decline Of Public Relations

2016-07-27 by Aaron Sarno
The Possible Decline Of Public Relations

The public relations industry continues to experience rapid growth as it spreads across different fields, once considered separate from PR. However, in 2015, the growth of the whole industry slowed to just 5 percent, which means PR may soon enter a decline. This, despite the fact that PR firms generate up to 50 times the conversion rate of its colleagues in marketing and advertising. Some experts believe the issue might come from PR’s venture into other fields, like marketing and human resources. This creates some confusion about what public relations is and why a company even needs this role filled... Read More >

Marketing Happiness to the Masses

2016-07-15 by Ronn Torossian
marketing strategy - ronn torossian

After witnessing the rise of content marketing, digital PR, and integrated PR, marketing and public relations professionals recently turned to a new strategy to reach their target market. These experts and brands they work for plan to capitalize on marketing happiness to the masses. Brands believe that by associating the achievement of happiness with the ownership of their goods and the use of their services, customers will turn to them for a better life. Marketing Experiences In essence, after decades of marketing ‘lifestyles’, brands now want to market an experience to customers, or more specifically, a mood. For instance, Coca-Cola... Read More >

Ontario, Canada Issues Event Management And Communications RFP

2016-07-08 by Richard D. Pace
Ontario, Canada Issues Event Management And Communications RFP

About The Discovery Ontario Center of Excellence The Discovery Ontario Center of Excellence has issued an event management RFP. Ontario Centres of Excellence (OCE) Inc. drives the commercialization of cutting-edge research across key market sectors to build the economy of tomorrow and secure Ontario's global competitiveness. In doing this, OCE fosters the training and development of the next generation of innovators and entrepreneurs and is a key partner with Ontario's industry, universities, colleges, research hospitals, investors and governments. A champion of leading-edge technologies, best practices and research, OCE invests in sectors such as advanced health, digital media and information and... Read More >

PR Decisions for UK Leaders In Light Of David Cameron’s Announcement to Step Down

2016-06-28 by Ronn Torossian
david cameron

Public relations and politics share a close connection dating back to the early days, and political PR serves an integral role in various aspects, including campaigns and crisis management. Communication in this field is scientific in nature requiring systematic implementation. A major goal of PR in politics builds images because perceptions are central to success. In the aftermath of Brexit and the resignation of British Prime Minister David Cameron, UK politicians need to develop strategies based on careful analysis. Britain’s future lies in the wisdom of Cameron's successor. As a ferocious fight for leadership ensues, the hard issues relating to... Read More >

Public Relations: Solving Problems

2016-06-23 by Jason Tannahill
Public Relations: Solving Problems

As the field of public relations continues to grow and transform, it continually changes from just taking orders to actively solving problems for clients. In the past, PR professionals worked routine tasks and getting the client’s brand everywhere and anywhere possible.However, as competition grows and customers gain more power in the marketplace, the demands placed on PR experts changes too. Rather than provide requests for specific tasks, clients now provide a problem or goal for PR pros to solve. To some, this might seem like a daunting task, but this is exactly what makes public relations the exciting and dynamic... Read More >

Haley makes SC ground zero for abortion debate

2016-06-07 by Richard D. Pace
abortion debate

Pick an issue in the public domain. Almost nothing sets more teeth on edge and gets more people riled up than abortion. Doesn’t matter where you stand on the issue, chances are you have a more than passing association with a hardline stance. Just mention the word in any comments thread or conversation and watch everything unravel in the blink of an eye. For most, there simply is no middle ground. And that’s why South Carolina Governor Nikki Haley just made a decision that will make her state ground zero for the abortion debate in coming months. According to the... Read More >

Today’s Public Relations News – Edelman, MWWPR Group and More!

2016-06-06 by Jason Tannahill
pr news

University of Illinois and Edelman officially part ways In April 2015, the U of I hired Edelman to develop a branding plan for their main campus, but without any fanfare, Chancellor Barbara Wilson ended the contract a few months later in August, turning the job over to an in-house committee. Though the original contract with Edelman included a payment for $550K, ultimately they only received $382K. When a number of people on campus felt the work should be done by people already employed by the school, and facing reduced funding while the state has financial problems, this seemed the best... Read More >

Attracting the Best Candidates through an Excellent Online Presence

2016-06-06 by Jason Tannahill
attract top talent for hiring

An excellent online presence doesn’t only mean a large following and frequent activity on social media. It also means providing the information people need to make key decisions regarding a company or brand. Companies might provide this information on websites, through published white papers, via contributed articles to major news carriers or via social media. People outside the company then use this information to make key decisions regarding the brand. Having information available about your brand could mean the difference between a pitch for a big project from a major brand, or receiving no big offers at all. It could... Read More >

The Modern History of PR

2016-05-23 by Archie Obrien
history public relations

Many decades ago a gentleman by the name of Edward Bernays became familiar with the tactics used by the Nazi Party in Germany convincing their youth and others that they were the superior race. They accomplished that with “propaganda” messages and other methods. Bernays, the nephew of Sigmund Freud, brought that information with him to the U.S. and softened up the edges, changed the name, and presented the buying public and selling entities with “Public Relations.” Bernays took on some interesting clients as he began building a new industry. If your favorite breakfast includes bacon and eggs, you can probably... Read More >

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