Keep Hidden Meanings From Ruining Your PR Campaign
PR goofs may be funny, but they can ruin your campaign. Learn some ways to avoid PR mistakes before they happen.
10/02/2009
PR goofs may be funny, but they can ruin your campaign. Learn some ways to avoid PR mistakes before they happen.
She works for OrangeSoda Enterprise, a company that has a website as fresh as its name, and with her we launch Featured Experts – a category that will bring you advice from the best of the best in public relations and social media. They don’t have to be famous: their actions and professional conduct are what define value in our glossary.
This is one of those unfortunate situations when bad PR is better than no PR. Almost everyone is against the Caylee Sunshine dolls, yet the negative press just made them popular.
The details are not so important for PR professionals or the Goofy Awards, as the implication. The question is; “Should any credible PR agency even undertake such a campaign?” I suppose if Johnny Cochran can make a big name defending O.J., and the money is right, then some agencies would jump at the chance. However, I know that turning down such a fiasco would render as much good publicity as the bad this one will sling.
“If a company does not think enough of themselves or their potential clients to make the best site (or store front) possible, then how can they be expected to convey their client’s ideals?”
SHIFT will focus on increasing brand visibility and generating greater awareness of Powered and its services.
Everything PR wishes Action PR Jordan happy anniversary and success in the years to come.
CLIO Awards’ entries deadline for the Strategic Communications/Public Relations category is February 13, 2009. We wish you good luck!
Public relations is one of the most important functions of any business obviously. I know, some businessmen might initially have a reaction of; “Who can afford those guys?” especially if they operate a small business.
