ronn torossian

New research indicates that the vast majority of the time people spend on their smartphone is used connected to the internet. It’s estimated that US adults on average spend 4 hours on mobile internet and, of that time, 88% is on apps. Furthermore, the latter percentage continues to grow with each passing year. In 2020 alone, about 83% of the time that people spend using tablets is going to be on apps, which is a significant increase compared to just a few years ago. However, this is still less when compared to 90% of the time that people spend on... Read More >

Gain an Advantage with Competitive Intelligence To any NFL team, gathering as much information about the competition is essential to winning. The six-time Super Bowl New England Patriots got caught videotaping signals of New York Jets’ coaches during a 2007 game in an incident dubbed Spygate, which resulted in fines and sanctions. The Pats were caught again in December for videotaping the sidelines of a Cincinnati Bengals versus Cleveland Browns game for what was to be part of a web series. They faced similar penalties. Whether the profession or industry, intelligence gathering is critical to success, and brands are no... Read More >

YouTube Videos Post-TikTok? Until recently, TikTok had been the bright social media star but recent talk about banning the platform in the U.S. has dimmed it.  Google bought YouTube in 2006, it has grown to become especially valuable to marketers who need time to demonstrate and show longer how-to programs. TikTok, on the other hand, is popular for its short 15 second videos that can be uploaded from mobile devices.  In May, Digital Namanji reported 2 billion monthly active users on YouTube, compared to 800 million monthly visitors on TikTok. It’s important to note that TikTok’s demographics skew to a... Read More >

Twitter Sees User Growth and Revenue Decline With the global pandemic and everyone stuck in their homes, Twitter reported another quarter of record user growth of 186 million daily users. This is a 34% increase compared to the same quarter last year, and also the largest year-over-year jump in growth ever since the platform first started reporting this metric back in 2016.  The increase in user numbers is most likely a result of consumer demand for news. However, this momentum is not going to be easy to maintain once all of the shelter-in-place measures lift as lockdowns ease around the... Read More >

Maximizing every asset available to get the most out of a marketing or digital PR campaign is the wish for all CMOs. The reality is that not every wish is granted because of inadequacies or failures in the strategic plan. Time and cost also play roles, and converting visitors to a brand’s website to become customers. A recent survey by email marketing company Litmus revealed that only 25% of marketers currently feel confident about their communications plan. This was particularly acute during the pandemic because many marketers were unsure about the content, timing and frequency of their messages. Those are... Read More >

Technology is always growing and shifting due to advances and changes in consumer demand. Now, with vastly more people staying at home, both for work and in their free time, technology is shifting to meet current demands, and some industry watchers believe these trends could signal a long-term sea change for many different industries. At its most basic, more people are adopting and adapting technology than they have previously. From social media to virtual meetings, huge numbers of people across multiple demographics are making technology a part of their day-to-day experience. Now, with more people transitioning online, brands have a... Read More >

In the distant past, public relations and lawyers couldn’t exist in the same sentence. However, during the ‘80s, rules and regulations were relaxed and, for the first time, lawyers could advertise themselves and their services. The further deregulation in the later decades allowed more careers to open up in the space that was being created. This deregulation also paved the way for important changes in both the PR and the legal industry, and soon enough, they started to find ways to merge together. Less than 50 years ago, lawyers that worked in public relations were incredibly rare. In fact, only... Read More >

Bachelorette Star Responds to N-word Statement In the list of words some people in the public eye just can’t say, no matter the context, the N-word probably tops the list. By now, nearly everyone understands the potential career consequences of a celebrity uttering that term in public, no matter what their reasons may be. Many fans see the headline, and they couldn’t care less about the context. Yet, for some reasons, celebrities continue to learn that lesson the hard way. The latest prominent personality to experience this lesson is Bachelorette star Hannah Brown. A former pageant contestant from Alabama, Brown... Read More >

Pandemic Digital Marketing Tips - credit: cnn.com Developing and implementing a digital marketing and digital PR strategy during COVID-19 is riddled with challenges, particularly for small businesses already fighting an uphill battle in terms of reach and resources. Even so, the ongoing COVID-19 pandemic doesn’t mean digital marketing strategies should be tossed out the window. The goal of digital marketing remains the same: to reach audiences on their level and to lead existing narratives with purpose. Here are some top digital marketing tips during this challenging time:   1.Create Valuable Content Times of uncertainty affect the sales of firms across a multitude... Read More >

Mailchimp for Dummies It’s fair to say that most businesses have been impacted by the COVID-19 crisis, and owners are growing increasingly concerned with the challenge of sustaining their firms and staying connected with their audiences during these uncertain times. While there is no digital marketing and digital pr solution for surviving the ever-evolving, COVID-19 pandemic, one thing remains true: clear, consistent and open communication is essential if brands are to remain connected with their audiences online. A great way to do this is by using Mailchimp, an integrated email marketing platform used by more than 400,000 businesses today. Here is a brief guide to... Read More >