Apps Are the Future of Marketing
New research indicates that the vast majority of the time people spend on their smartphone is used connected to the internet. It’s estimated that US adults on average spend 4 hours on mobile internet and, of that time, 88% is on apps. Furthermore, the latter percentage continues to grow with each passing year. In 2020 alone, about 83% of the time that people spend using tablets is going to be on apps, which is a significant increase compared to just a few years ago. However, this is still less when compared to 90% of the time that people spend on... Read More >