A reporter at the Wall Street Journal or Bloomberg receives between 200 and 500 pitches a week. Two or three become stories. The pitch that lands is engineered with the same rigor as the story itself.
5W CEO Ronn Torossian and Everything-PR News contributor, Ronn Torossian, breaks down if the latest FIFA reforms are a little too late.
Measuring PR has shifted. Earned media still counts — but the decisive metric in the AI Communications era is Citation Share inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. Here is what to measure now.
Bernays to Page to Ries. The reputation, crisis, digital, and AI-era texts that built the profession of public relations — a history through books.
The annual bacchanal of basketball we call March Madness is about to begin.
What apps do you have on your smartphone?
"I'm only here so I don't get a fine." Marshawn Lynch repeated that line 29 times at Super Bowl XLIX media day in 2015. The canonical case on athlete media refusal — what the rules actually require, the Belichick parallel, and the empowerment legacy from Osaka to Biles to the modern load-management debate.
Hitler Used Carl Byoir & Associates, An American PR Firm: Everything PR Exclusive Book Excerpt -.
The 2014 Black Friday wage protests against Walmart \u2014 and the 2015 wage event that followed \u2014 are studied as the moment American retail wage communications became a permanent corporate-affairs function rather than an episodic crisis-response.