“SEARCHIN’”
There’s a line in “Searchin’,” the 1957 hit song by the Coasters that boomers know so well, “Searchin’ every which a-way” that seems so appropriate in today’s all-important SEO world. Proper search engine optimization...
Tagged: seo
SEO – HERE TO STAY?
When famed author and humorist Mark Twain said, “Reports of my death are greatly exaggerated,” he was responding to a rumor that he had passed away while on a trip to London. Such is...
SEO for Dummies, Part Two
On-Page Content While is a huge load of work behind the scenes of SEO, you still need to ensure you are producing high-quality content for visitors to read and view. Google’s latest algorithm puts...
SEO for Dummies, Part One
For many people, SEO can seem like the elephant in the room. You know your business needs to deal with it, but you would rather not be the person responsible for the task. Indeed,...
SEO Tips to Make Search Engines Work Better
You’ve heard it before: New Year, New You. While you’re at it, you’re probably considering a revamp of your firm’s online communication strategy- and if you’re not, you should. Many SEO tactics just don’t...
Walker Sands Communications: a PR Profile
Walker Sands Communications Walker Sands is a public relations firm founded in 2001 and based out of Chicago. Their services include branding, product launches, blogging, and a focus on winning awards for their clients....
Driving SEO with the Power of PR
As with other practices encompassed by Public Relations, SEO once existed as a separate silo in the general marketing community. However, the two disciplines now go hand in hand, as one helps to drive...
The Descent of Public Relations Alongside Journalism
For the past ten years, journalism has been steadily declining; in 2015 the American Society of News Editors annual census release reported a loss of 3,800 journalism jobs in just one year. In this...
The Changes Free Media Brings to PR
The dawn of the Internet likely signaled the beginning of dusk for traditional journalism. More and more, readers began to turn to the Internet for not just entertainment, but knowledge, and then news, and...
Will More Traditional PR Take Back Its Place From SEO Marketing?
For a time, it looked like traditional news garnering might be breathing it’s last, conceding victory to SEO. But recently PR is finding its place again and figuring out how to move forward. Here...
