seo

For a time, it looked like traditional news garnering might be breathing it’s last, conceding victory to SEO. But recently PR is finding its place again and figuring out how to move forward. Here are some of the ways PR can gain ground again. More with less For the 70 percent of American companies that fall in the small to mid-size range, one tactic showing results is to not make big and splashy attempts at garnering news and social media coverage, but instead to have a steady flow of smaller announcements and stories. But the more important side is getting... Read More >

The Orange County Transportation Authority (OCTA) addresses ongoing transportation needs in Orange County. OCTA develops and implement transportation programs designed to reduce traffic congestion and improve air quality. OCTA’s countywide bus system operates 76 routes, including local fixed route, community route, intracounty express, intercounty express and Stationlink Metrolink rail feeder service. Daily boardings average 160,000 on weekdays, 91,000 on Saturdays and 73,500 on Sundays. Annual bus ridership over the past five years has declined by nearly 15 percent – and they seek to remedy that. As such, the organization is seeking a PR agency, and SEO company. OCTA is looking... Read More >

Good PR pros are not oblivious to the benefits of using online tools and metrics. And while many PR firms these days are active in Search Engine Optimization (SEO), it’s never good to place all one’s eggs in one basket. Another form of direct marketing is pay-per-click (ppc). PPC is when advertisers pay a flat fee every time their ad is clicked. So, it’s a useful way of buying visits to a preferred site, as opposed to “earning” them organically. One of the most popular forms of PPC is search engine advertising. This lets advertisers compete for ad placement in... Read More >

There are many public relations professionals who joined Google+ and share articles and interesting findings on this network. Communities are great places to keep in touch with PR peeps who share the same passion and interests, to exchange ideas, get tips and feel the pulse of the industry. Below are ten Google+ Communities you should consider joining. They are listed based on the number of members, and  cover a wide range of PR, communications and marketing aspects so that all the PR people on Google+ can find something that meets their interests. Marketing+ - A Community of Marketers. Mobile Local... Read More >

Google's new mobile-friendly algorithm, which has been dubbed the "Mobilegeddon," descended upon the web on April 21. The Mobilegeddon demotes sites that are deemed not mobile-friendly in searches performed on mobile devices. Below are some tips to ensure your website is up to Google's standards for mobile devices. We will also introduce several tools that help show whether a site is mobile-friendly. First, make sure that your site can be easily read on mobile devices. A good tool to determine this is your everyday smartphone. The mobile-friendly algorithm only pertains to web searches performed on smartphones. Searches from feature phones... Read More >

Search engine optimization and content marketing go hand-in-hand in the modern business landscape. There will be no difference between a search engine crawler and a human visitor within the next five years according to many online marketing experts. You should begin preparing for this eventuality now. Why are search engine optimization and content marketing so connected today? The content on your website is what you would think appeals to a human visitor. The way that you organize that content through search engine optimization is traditionally what the digital marketer thinks will appeal to a search engine. However, search engine crawlers are currently... Read More >

When most of the SEOs I have spoken to think of a Google algorithm update it is about lost positions, angry clients and disavow files. “One minute you have a happy client who is showing up for all their converting terms and suddenly... BOOM”. Typically this will happen on a Friday at 4.30pm just before you are due to go to the pub, then have to spend the following days chatting to a guy called ‘Link Daemon’ who lives in Boston and just happens to know someone on G+ who inturn just happens to be dating the cousin or someone... Read More >

First, let's clarify where SEO is today. Ultimately, SEO is having your website found in the search engines by people interested in your products or services. It’s a very profitable traffic source because most times there is much targeting intent behind each search. As people have caught on, SEO was taken more seriously and businesses began investing heavily in the search channel. Ranking well used to be pretty straight forward and simple, relative to today that is. However, there have been numerous changes to hit the industry the past 24 months that have crippled many businesses. As Google doesn’t really... Read More >

Business blogs bring a your company a host of benefits. From an SEO standpoint, these blogs provide more indexed pages and link opportunities to boost your search business' ranking. A blog also positions your company as a thought leader or credentialed expert by showing company expertises. Finally, company blogs are also a cost effective way to convert consumers who find your company through  blog posts and the subsequent social sharing. Below are some simple steps your company can take to maintain and grow an effective blog presence. When you offer smart observations and actionable advice which are relevant to your... Read More >

For service companies – law firms, accounting companies, ad agencies – every single edge has the potential to increase revenues. That is one of many reasons it is vital to continue to improve (or create) SEO strategies. For businesses, increasing traffic to websites and converting that traffic into new clients is integral to success. When novices hear SEO, they think of technology geeks working some deep formula, yet for people who work with their brain, it should come as a natural. Content is essential, so for SEO purposes having quality content will drive online traffic to businesses who are doing... Read More >