Everyday, 53 million tweets fly across the Twitter universe. These tweets cover a very wide range of subjects, from television shows to the minute details of a user’s private life. In today’s modern world, nothing is considered out of bounds when it comes to updating your social media profiles.
The last month of summer brought some important releases from various social media networks, and Twitter is no exception to this rule. In fact, this social network had a pretty busy month and made some important changes aimed at users and others aimed at companies, all with the purpose of luring more users to this network and to determine companies to invest in advertising.
Despite the indisputable fact that promotion in social networks is now in trend, many business owners are still skeptical about this promotional way and reluctant to invest money in it. This article will give some useful tips on how to convince your client that promotion in Facebook (or in any other social network) is a profitable investment that will pay off in future.
A new study was carried out recently by the Georgia Institute of Technology and University of Minnesota and compared two social networks: Twitter to Pinterest.
Amidst the UK horsemeat burger scare, some savvy marketers at Virgin Media decided to capitalize on the momentum, with a spoof apology on Twitter, poking fun at Tesco and the like.
This question is being asked a lot lately, as more sites and apps begin requiring the sharing of Facebook or Twitter information for login.
Social media and social networking are not a new trend anymore, but a rather constant part of our lives. Businesses and marketers cannot ignore social media as a way to get in touch with customers. Social media networks are useful not only for disseminating messages, but also for engaging clients and providing customer care. The Nielsen's Social Media Report 2012 shows that social media comes of age. The report’s findings are useful to marketers as they point out the growing number of people browsing the Internet, their habits and the importance of mobile nowadays, as well as sales generated by social networks.
Marketers should go beyond likes and shares or retweets/repins as main criteria in measuring social media ROI. In order to provide content that is indeed relevant to fans and followers, marketers need to have access to relevant metrics that offer comprehensive real-time insights on conversations about their brands and products across different social media networks. The newly launched Digital Channel Intelligence (DCI) solution from NetBase provides such valuable information in real time from several social media channels like Facebook, Twitter, YouTube, Pinterest and others.
There are millions and millions of accounts on Twitter. Is anyone wondering what would an average user of this microblogging social network “look” like? What are their preferences? How many followers does they have and how many people do they follow? Well, a new comprehensive study from Beevolve of Twitter users worldwide has just been released and it offers quite interesting insights.
In today's world of smartphones and laptops and business on the go, it's more popular than ever for people to be active on social media.