Gambling
Top 16 Video Game PR Agencies for 2026, Ranked
5W AI Communications leads 15 firms ranked on video game PR experience, from Roblox to AAA console launches. See who made the 2026 index and why it matters.
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Video Game PR — Tagged Articles
Entertainment & Media
Video Game Public Relations: Which Firms Represent the Top Publishers
Which PR and agency partners represent Nintendo, Sony, Microsoft-Activision, EA, Take-Two, Ubisoft, Square Enix, and Bandai Namco — the July 2026 update. Golin Ketchum, Assembly Global, Burson, Wieden+Kennedy, Petrol Advertising, and the holding-company restructuring reshaping the accounts.
Social Media
Gaming Influencer Campaigns, Creator Strategy, and the 50-Voice Roster 2026
The 2026 gaming influencer playbook — Twitch, YouTube Gaming, Kick, TikTok. Deal structures, exclusivity, FTC compliance, and how creators sell games.
Marketing
Inside the Hogwarts Legacy Player-Centric PR Playbook
How Portkey Games's Hogwarts Legacy PR strategy in 2024 — in-game events, seasonal quests, creator partnerships across YouTube, Twitch, TikTok — sustained player interest past launch. The reference case for player-centric video game PR.
Entertainment & Media
Roblox Marketing in 2026: The Brand Playbook for the User-Generated Platform
The 2026 brand playbook for Roblox: 80M daily users, top brand activations from Nike to Gucci to Walmart, the DevEx creator economy, and how brand presence on the platform now enters AI engine retrieval.
Entertainment & Media
Roblox as a Marketing Tool: The 2026 Primer
The orientation primer for Roblox as a marketing channel — what it is, who's on it, and where the platform fits in the modern brand-communications stack. The companion to the deep 2026 brand playbook.
Marketing
SXSW, Gamergate, and the Decade-Long Crisis-Comms Lesson for the Gaming Industry
A decade after SXSW fumbled Gamergate, the crisis-comms lesson still defines how the gaming industry handles harassment, controversy, and online mobs.