Tag: Zeta Global
When some people hear about something new for the first time, they would much rather gossip about it and assume the worst than actually take the time to get the straight truth. You know the type… lots of talk, little real information. One of the popular knocks against Big Data is that the benefits are not specific enough. Critics, particularly bandwagon naysayers, out there are fond of saying you have to “try it before you buy it.”
If you wait for all the hype to die down, and all the dust to settle, it may be too late. Even as some industries are experiencing a myriad of benefits from Big Data, other businesses are sitting on the sidelines, watching and waiting. Well, that may feel safe to be a bystander, but two things are true about everyone who stands by and watches: first, they never reap the benefits of the action, and, two, they are not protected from danger by not participating.