TAMU SCHOOL OF LAW MARKETING & COMMUNICATION

The Texas A&M University School of Law is seeking proposals from qualified vendors for graphic design, writing and placement for communication materials for the campus located in Ft Worth, TX.

Background:

Established in 1876, Texas A&M University has since grown to become a world leader in teaching, research, and service with an international reputation for excellence.  Texas A&M ranks as the nation’s second largest public university in enrollment, with more than 63,000 students on the main campus and an operating budget of $1,800,000,000. The University conducts research valued at more than $892 million annually, placing it among the top 20 universities nationally.  As a state/public institution of higher education, Texas A&M is governed by the Texas State Constitution, state legislation and statutes, Texas A&M University System Policies and Regulations and University Rules. More than $1.3 billion in new construction or renovations to existing facilities on the 5,000-acre campus is either under way or in the planning stages.  Texas A&M also is home to the George Bush Presidential Library and Museum.

On August 12, 2013 Texas A&M University purchased the Texas Wesleyan School of Law, officially changing the name to Texas A&M University School of Law. Originally established in 1989 as the Dallas/Fort Worth School of Law, the School of Law was part of Texas Wesleyan University from 1992 to 2013. Throughout these changes, the school has held steadfast in its mission to provide excellence in legal education.

Scope of Work:

Through this Request for Proposal, Texas A&M University seeks to

determine the best qualified vendor to provide graphic design, writing,

and placement for communication materials for the School of Law.

Texas A&M University is a tier one research institution and American Association of Universities member. The university consists of 16 colleges and schools that collectively rank among the top 20 higher education institutions nationwide in terms of research and development expenditures. As part of its commitment to continue building on its tradition of excellence in scholarship, teaching, and public service, Texas A&M acquired the law school from Texas Wesleyan University in August of 2013. Since that time, the law school has embarked on a program of investment that increased its entering class credentials and financial aid budgets, while shrinking the class size; hired several new faculty members including nine prominent lateral hires; improved its physical facility; and substantially increased its career services, admissions, and student services staff.

The School of Law houses nationally ranked and internationally recognized programs and in the interestof expanding the reach and impact of the Law School to serve a broader audience, we need assistance for the in-house communications staff in the areas of ideation and graphic design, writing, and content placement.  The Law School relies heavily on its social media presence and conforms to the Texas A&M University branding guidelines.  

Goals:

      The goal of this project is to partner with a vendor to offer excellent marketing and communications materials. We are seeking highly qualified and experienced vendors in this arena, with a demonstratedtrack record.

      Objectives:

      We are seeking a vendor to perform all of the  services and tasks outlined above and coordinate seamlessly with the in-house communications staff.  Some projects will be very time sensitive and the vendor must be able to meet agreed upon deadlines.  All projects must conform to Texas A&M University style and branding guidelines and should project the same image, whether produced in-house or by the vendor.

The vendor will similarly assign a primary point of contact for the duration of this project. That point of contact will facilitate regular status meetings with the TAMU School of Law Director. The purpose of themeetings will be to review the project’s actual status against the plan, assess project issues and ensureappropriate escalation as necessary to achieve the desired timeline.

      Resources:

      TAMU School of Law will provide access to the following resources on an as needed basis:

·         Faculty and other stakeholders necessary to meet the objectives of the project

·         All relevant policies, standards and process documentation, as deemed appropriate by School ofLaw and access to experts within TAMU and the TAMU System as needed

·         Reasonable and normal use of TAMU School of Law office space, assistance with parking andlimited usage of copiers during onsite meetings and activities by the vendor.

Due Date:

2/21/2020 2:00 PM CST

Address:

Texas A&M University

Procurement Services

P. O. Box 30013

College Station, TX 77842-3013

Relevant agencies worth considering include W2O Group and MWWPR.         

Top Public Relations News:

Business Travel and Other Dinosaurs

Business Travel and Other Dinosaurs

Bolt Public Relations Adds Three New Clients to Roster

Bolt Public Relations Adds Three New Clients to Roster

5 Companies Doing Robotics PR Right Now

5 Companies Doing Robotics PR Right Now

Valentine’s Day Marketing Strategies: Dunkin’ Donuts

Valentine’s Day Marketing Strategies: Dunkin’ Donuts

Battle Creek Public School Issues RFP For Communications Support

Battle Creek Public School Issues RFP For Communications Support

Beevolve Study Sheds Light on Twitter Usage across the World

Beevolve Study Sheds Light on Twitter Usage across the World

How Online Search Is Becoming More Like Offline Search

How Online Search Is Becoming More Like Offline Search

Charlottesville Albemarle Airport Authority Issues RFP

Charlottesville Albemarle Airport Authority Issues RFP

How to Craft A Byline Op-ed

How to Craft A Byline Op-ed

City Riverside Missouri Issues Website RFP

City Riverside Missouri Issues Website RFP