Learn how American Express leverages publicity through storytelling, partnerships and PR to build trust and customer loyalty in financial services marketing.
Analysis of major tech PR failures from Facebook to Theranos reveals crucial lessons about transparency and trust in technology communications and crisis response
Learn how fintech companies use creative publicity stunts like colored cards, million-dollar giveaways & free pizza promotions to build brand awareness & drive customer growth
Learn how small tech startups can leverage PR strategies to stand out in a crowded market, build brand awareness and compete with industry giants despite limited resources
Learn how tech PR evolves in the digital age with changing media, influencer marketing, data analytics & crisis management. Explore key trends shaping tech communication
Explore how technology PR shapes innovation and public perception through storytelling, managing emerging tech narratives, and influencing industry leaders and policy
Discover how SaaS digital marketing evolves in 2025 with AI, personalization, video content & data-driven strategies. Learn which tactics boost engagement & retention.
AI is set to transform the PR industry in numerous ways. Here are 20 potential impacts: Overall, AI has the potential to streamline operations, enhance decision-making, and improve the effectiveness of PR strategies. However, it’s essential for PR professionals to stay informed about AI developments and consider the ethical implications
Learn how tech PR has evolved from traditional media relations to managing complex digital communications and ethical challenges in today’s fast-paced tech world
Learn about common PR mistakes in SaaS companies, from overhyped product launches to poor crisis management, and discover key strategies for successful campaigns
