Technology PR

Technology PR

The Importance of Storytelling in Tech PR

The technology industry is constantly evolving and producing groundbreaking discoveries. However, effectively marketing these innovations to the wider world can be a challenge. Creating excitement outside the industry is often difficult. While engineers, hobbyists, and existing customers may show interest, targeting niche groups alone is not enough for a tech

Read More »
energy tech

How Energy Tech Has Evolved and Why it Matters

The energy industry is undergoing a significant transformation. This change is driven by changing consumer preferences. The increasing focus on sustainable energy sources and combating climate change are other contributors. Consumers today are looking to be actively involved in managing their energy consumption. They want to contribute to a sustainable

Read More »
entire_travel_destination_maldives2

The 3 Emerging Technology Trends Shaping the Travel Industry this year

The travel industry has witnessed significant transformations due to advancements in technology. Technology has revolutionized the way people travel, offering safety, convenience, and reduced touchpoints. Today, we’re seeing an increased appetite for travel amongst all types of consumers. To cater to these travelers’ needs, businesses are leaning into various travel

Read More »
entire_travel_destination_maldives2

Virtual Reality Integrations Will Change How You Book Travel

The travel industry is undergoing a transformation with the advent of virtual reality technology. VR headsets have gained popularity as mainstream consumer products. Now, they’re being recognized and explored as powerful marketing tools. They offer immense potential for the travel and tourism industry by allowing consumers to explore destinations through virtual

Read More »
HR Tech

How HR Tech Will Change The Modern Workplace

The world is undergoing a period of unprecedented change and upheaval. People are living in a time of significant technological, social, and professional transformations. Amidst these changes, the field of Human Resources (HR) finds itself at the heart of the evolving workplace and business landscape. In this era of great

Read More »
fintech

How to Quickly Communicate a Complicated Tech Process

Introducing a complicated tech product to consumers can be challenging. Often, the product is complex and technical in nature, making it difficult for the average consumer to understand. However, clear and concise communication is crucial to getting consumers to understand the product and its benefits. There are a few different

Read More »
saas marketing cover 1 1200x900 1

Subscription Vs Licensing: Which is better for Your SaaS

Software as a service (SaaS) companies have transformed the way businesses use software. Instead of buying and installing software on local machines, SaaS companies offer software applications that are hosted in the cloud and accessed through the internet. This model has several benefits for businesses, including lower upfront costs, reduced

Read More »
fintech

Is Tech Innovation Moving Too Quickly?

Technology is advancing quickly, driving innovation in various sectors, including AI, biotech, autonomous vehicles, and blockchain. These advancements are reshaping industries, transforming economies, and impacting societies in profound ways. But, policy and regulatory frameworks struggle to keep pace with these developments, creating a gap between emerging technology and policy formation. This gap

Read More »