Ten Beauty Brands Who Could Benefit From a PR Makeover

Some beauty brands that could benefit from a beauty PR makeover, either due to past controversies, shifts in consumer expectations, or opportunities to refresh their public image:

1. Tarte Cosmetics – Tarte has faced criticism for issues related to product inclusivity and diversity in their shade ranges. A beauty PR makeover could focus on showcasing improvements in product offerings and commitment to inclusivity.
2. Huda Beauty – Huda Beauty has faced backlash over various issues, including product quality concerns and controversial marketing practices. A PR strategy could emphasize transparency, quality improvements, and a commitment to ethical marketing.
3. The Ordinary – While generally well-regarded for its affordable skincare, The Ordinary has faced criticism over customer service and communication issues. A PR makeover could focus on improved customer engagement and highlighting positive product developments.
4. Urban Decay – Known for edgy marketing, Urban Decay has faced criticism over sustainability and ethical issues. A PR makeover could spotlight efforts towards better sustainability practices and ethical sourcing.
5. Kylie Cosmetics – Kylie Cosmetics has been criticized for product quality and controversies surrounding the founder. A PR strategy could focus on transparency, improved product formulations, and a renewed commitment to consumer satisfaction.
6. Too Faced – The brand has faced issues related to product safety and inclusivity. A PR makeover could highlight improvements in product formulations, safety measures, and more inclusive product lines.
7. NARS – NARS has faced backlash over certain product names and marketing campaigns perceived as insensitive. A PR strategy could involve a focus on brand values, inclusivity, and sensitivity in marketing.
8. Benefit Cosmetics – Known for its playful branding, Benefit has faced criticism over issues like product efficacy and inclusivity. A PR makeover could focus on enhancing product quality, transparency, and inclusivity.
9. Morphe – Morphe has faced controversy over collaborations and product quality issues. A PR strategy could focus on new, high-quality product launches and transparent, ethical practices.
10. Charlotte Tilbury – Although generally well-regarded, Charlotte Tilbury could benefit from a PR makeover to address potential criticisms related to pricing and product accessibility, emphasizing inclusivity and value for money.

Each of these brands has potential for positive change and a PR strategy that emphasizes their commitment to quality, inclusivity, and transparency could greatly enhance their public image.