Terminal Commercial Advertising RFP

2022-02-08 by EPR Staff

The City of Bangor requests proposals from qualified firms and/or consultants to plan, develop, operate and manage the advertising concession at Bangor International Airport (BGR), to include the domestic terminal and BGR’s Bangor Aviation Services General Aviation facility, for a period of three (3) years.  

To be considered, return submit one (1) original and one (1) digital copy of the Proposal in an envelope clearly marked “Proposal No. P22-19: Terminal Commercial Advertising” by 2:00 PM, Wednesday, February 16, 2022 to the Purchasing department, City Hall, 73 Harlow Street, Bangor, Maine 04401. The digital copy may be submitted by flash drive or by emailing to: bids@bangormaine.gov. If emailing Proposal, please reference “Proposal No. P22-19: Terminal Commercial Advertising” in the subject line.

Background

Airport Terminal Building – The 82,000 square feet domestic terminal building is located at 287 Godfrey Boulevard on the east side of the airport. The terminal building contains a multi-lane airline passenger check-in area, four rental car operators, 2 luggage carousels, two elevators, an escalator, several automated airlines passenger kiosks, one (1) passenger hold area pre-security, seven (7) post-security passenger hold areas, several vending machines, a full-service pre-security pub and grill (not currently open due to COVID but should be considered for purposes of this document), a pre-security full-service café, a small postsecurity café, one pre-security retail store and one small post-security retail store. The domestic terminal underwent a $14 million remodel that was completed in 2016.

Scope of Work

Respondents are expected to meet or exceed the following goals and objectives of this RFP:

a. Develop an aesthetically appealing advertising program that is creative and unique; consistent with and complementary to the building architecture and current themes reflective of the Bangor region and Maine.

b. Build a program to retain and attract airport advertisers through a combination of creative traditional and nontraditional techniques.

c. Promote BGR’s overall advertising program in a manner that is professional and pleasing to the traveling customers of the airport. Respondent should have experience designing and installing advertising compliant with the Americans with Disabilities Act. 

d. Seek regional advertising in the Bangor region, including Bar Harbor, Camden, Rockport, the Maine Highlands and DownEast & Acadia tourism regions to achieve a 40% representation of local businesses in all advertising displays.

e. Provide opportunities for short-term promotional and special event advertising. Retain traditional airport advertisers while attracting new clients.

f. Negotiate and prepare written contracts with advertisers. Develop a standard advertising contract to be used which shall be subject to review and approval by BGR. The Respondent will be responsible for soliciting and securing appropriate and willing advertisers for the advertising concession program. BGR shall have the right to approve or deny advertisers and advertising, including advertising design and content, in its sole and absolute discretion.

g. Report to BGR all marketing activities and revenues in a required format to be determined and as will be amended from time to time.

h. Monitor and replace expired advertising with interim promotional advertising, as needed.

i. Clean, repair, and maintain advertising displays and related equipment in a quality condition at all times.

j. Current display advertising is labeled in Attachment A to this RFP. These Assigned Areas are subject to reduction, expansion and relocation as determined by BGR, in its sole judgment.

k. Finance all costs associated with the purchase, construction, installation, operation, and maintenance of advertising, advertising materials and advertising displays, including any existing advertising displays located in the terminal area as of the commencement date of the Agreement. 

l. Perform all other management duties required to maintain and operate a superior advertising program while maximizing revenue production for BGR.

Purchasing Department

73 Harlow Street

Bangor, Maine 04401

207-992-4282

Coyne PR and Kaplow PR are agencies to consider for this assignment.