THE BROOKHAVEN TOURISM COUNCIL REQUEST FOR PROPOSALS: ADVERTISING AGENCY SERVICES Tourism Industry Recovery, II
Proposals due on or before 5:00 p.m. CDT on September 17, 2023.
OBJECTIVE
This RFP has been issued to seek qualified firms who have a working knowledge of the tourism industry and can demonstrate the necessary experience to produce messaging and ad design and provide placement strategy for our leisure travel market. Although it is our intent to contract with the person/company that best meets the qualifications to complete the scope of work, The Brookhaven Tourism Council may terminate the negotiations if they are unsuccessful in reaching an agreement on all matters including the scope of work and cost.
The Brookhaven Tourism Council intends to contract with a qualified agency to support its continued
recovery efforts, stemmed from the negative economic impacts of COVID-19. This contract will be
funded through federal ARPA dollars for Mississippi Tourism Recovery, II.
This RFP in no way commits The Brookhaven Tourism Council to award a contract, to pay any costs in
preparation of a proposal, or to contract for the goods and/or services offered. Although it is The
Brookhaven Tourism Council’s intent to contract with the person/company that best meets the
qualifications to complete the scope of work, The Brookhaven Tourism Council may terminate the
negotiations if they are unsuccessful in reaching an agreement on all matters including the scope of
work and cost.
SCOPE OF SERVICES
The Brookhaven Tourism Council wishes to employ an outside agency to produce an overall creative
strategy spanning at least 24 months, including destination marketing and messaging; design and
creation of various collateral pieces, both for use as print and digital; and integrated marketing
activities, including digital marketing, social media strategies, traditional print, broadcast media and
others relevant components.
The agency should recommend an overall media creation and placement strategy to clearly position
The Brookhaven Tourism Council to visitors as an affordable and attractive open destination for those who enjoy traveling, specifically in its top drive markets. It will be imperative to ensure this scope of services adheres to any changing public health guidelines and is conveyed in an informed manner.
The selected agency’s responsibilities will include the below:
● Update, digitally publish, and print destination guides, brochures, sales kits, and other relevant Brookhaven marketing materials
RFP: Advertising Agency Services –
● Create a portfolio of new marketing assets, including photos, videos, and testimonials, for use in
promotional materials and sustainable travel campaign.
● Create campaigns for niche visitor segments based on behavior and travel trends (road trips,
girlfriend getaways, pet-friendly, etc.).
● Create and promote “Stay & Play” packages.
● Develop campaign to attract visitors to each of The Brookhaven Tourism Council’s defined markets.
● Execute digital, print, broadcast, and social media marketing campaigns through location and
behavioral targeting.
● Target potential visitors searching for The Brookhaven Tourism Council or a competing market
through programmatic buys.
● Secure contracts with an Online Travel Agency (OTA)
● Create printed direct mailing pieces.
● Update and/or add in-market signage/kiosks at main attractions and hotels.
● Create and place billboard ads in key visitor markets.
