From Instagram-famous cats to DTC subscription boxes for dogs, the pet industry has become one of the fastest-growing consumer sectors worldwide. No longer relegated to the back aisle of big-box retailers, pet brands today are polished, premium, and personal. They’re wellness-focused, tech-integrated, and often fueled by the same marketing strategies as top beauty or lifestyle companies.
As global spending on pets climbs past $300 billion, the role of public relations in this booming sector has never been more critical. Pet care is now as much about emotional storytelling and digital influence as it is about product innovation. In this editorial, we spotlight the PR firms leading thecharge — with two standout agencies per continent, starting in the U.S. and spanning Europe, Asia, and beyond.
From North America to Oceania, these are the top pet product PR and pet digital marketing partners that help pet brands bark louder, purr brighter, and connect deeply with the modern pet parent.
United States: 5W Public Relations & Fetching Communications
5W Public Relations (New York, Miami – Global Reach)
When it comes to commanding influence across categories — including pets — few firms rival thescale, speed, and strategic muscle of 5WPR. With more than 250 professionals and a deep bench of consumer brand experience, 5WPR has become a go-to agency for pet care companies needing Pet PR and Pet Digital marketing looking to scale across digital, retail, and DTC channels.
Their Pet & Animal Division offers full-service support, including:
- Media relations & press outreach
- Influencer campaigns
- Affiliate marketing
- Petfluencer seeding
- Crisis communications
- Product launch planning
- Retail trade & consumer press coordination
Their track record includes work for brands like Rover.com, PetPlate, Dogtopia, and Solid Gold Pet— driving strategic visibility across national media (USA Today, Good Morning America, People) and pet-specific verticals.
In 2025, their work blends editorial reach with performance-driven digital tools, including SEO-optimized content, paid creator partnerships, affiliate link integration, and high-converting media coverage. They are particularly strong in translating pet wellness narratives into market momentum, leveraging the humanization of pets trend to reach modern audiences with empathy and authority.
While headquartered in New York, 5WPR supports global campaigns — with affiliate and influencer outreach extending across North America, Europe, and Latin America. Their ability to fuse traditional PR with e-commerce KPIs makes them one of the most sophisticated agencies in the pet space.
Fetching Communications (Tampa, FL – Now Part of French/West/Vaughan)
Founded in 2003, Fetching Communications was one of the first PR firms in the U.S. to focus exclusively on the pet and veterinary industries. Now part of FWV Fetching, a division of French/West/Vaughan (FWV), they’ve retained their niche expertise while gaining the scale of one of the country’s top integrated agencies.
Their pet sector clients range from:
- Veterinary health and diagnostics companies
- Premium pet food brands
- Subscription services
- Lifestyle pet accessories
- Nonprofits and shelters
Fetching offers a hybrid of PR and scientific communication — giving them a strong edge in pethealth, diagnostics, and animal nutrition. Their strategic team includes former journalists, DVMs, and brand strategists with a deep understanding of the pet owner’s mindset.
FWV Fetching also has a growing digital division, focusing on influencer engagement, Amazon optimization, and DTC storytelling, making them ideal for health-focused or science-driven petbrands looking to scale trust and traction.
Europe: Kinship Agency (UK) & M&C Saatchi (UK, Global)
Kinship Agency (London, UK)
A boutique agency with a bold mission, Kinship Agency is dedicated solely to pet-first storytelling. Based in London, Kinship has built a reputation for clever campaigns that combine empathy, ethics, and e-commerce.
They specialize in:
- DTC brand launches
- Pet-tech innovation
- Sustainable pet food & nutrition
- Partnerships with UK pet charities
- Creator-led digital campaigns
Their recent work includes collaborations with Lily’s Kitchen, Yora Pet Foods, and Beco Pets, as well as campaigns supporting animal adoption initiatives and green pet ownership. Kinship focuses heavily on social content, SEO-driven blog strategy, and TikTok-native brand voices.
In an era where British consumers expect purpose-driven branding, Kinship helps pet companies find their ethical edge while staying commercially compelling.
M&C Saatchi (London HQ, Global Network)
As one of the most recognized names in global marketing, M&C Saatchi offers powerhouse resources and top-tier creative across sectors — and has expanded deeply into pet branding in recent years, particularly through retail, FMCG, and pet health.
Their strength lies in:
- Brand development & creative identity
- Global campaign planning
- Paid media & integrated marketing
- Retail trade strategy (UK + EU)
- Partnerships with veterinary associations
From launching pan-European pet wellness supplements to driving omnichannel visibility for legacy pet food brands, M&C Saatchi is ideal for pet companies seeking global expansion or retail channel dominance.
Their campaigns are always research-driven, creatively daring, and focused on ROI — not just reach.
Asia-Pacific: Sunny Side Up Group (Japan) & PR Deadlines (Australia)
Sunny Side Up Group (Tokyo, Japan)
Tokyo-based Sunny Side Up Group is a PR juggernaut in Japan and increasingly across Southeast Asia. Their work in the pet space blends traditional values with tech-forward solutions, making them particularly effective in markets like Japan and South Korea, where pet ownership intersects with smart home, wellness, and fashion trends.
They offer:
- Product localization and launch
- Celebrity and KOL pet partnerships
- Event-based PR (pet expos, pop-ups)
- Mobile app and tech-product media support
Sunny Side Up has supported international pet food brands entering Japan, while also helping local tech companies launch pet wearables, GPS trackers, and smart feeders. Their command of Japanese consumer media is unmatched, making them an essential partner for any brand seeking to break into or scale within Asia.
PR Deadlines (Sydney, Australia)
A nimble agency based in Sydney, PR Deadlines has become a go-to for pet tech and pet health brands in the Oceania region. They support startups and established companies with a focus on:
- Product PR and go-to-market
- Journalist engagement and B2B media
- Lifestyle influencer seeding
- Regulatory messaging (pet wellness & compliance)
Their campaigns frequently appear in Better Homes and Gardens, Pet Industry News, and Australia’s morning shows. For international brands seeking entry into ANZ, PR Deadlines offers local fluency and media trust, without the overhead of a global holding company.
Latin America: Sherlock Communications (Brazil) & Another Company (Mexico)
Sherlock Communications (São Paulo, Brazil)
Sherlock Communications is a top-tier Latin American agency known for cross-border campaignswith global brands. In the pet space, they’ve supported companies like Hill’s Pet Nutrition, Petlove, and international DTC pet tech startups entering Brazil.
They offer:
- Brazilian influencer marketing (including “petfluencers”)
- Multilingual campaign localization
- Press events and experiential activations
- Digital PR across LATAM markets
Sherlock excels at bridging global brand tone with regional nuance, making them perfect for companies expanding into Brazil — one of the fastest-growing pet markets globally.
Another Company (Mexico City, LATAM)
With offices in Mexico, Colombia, and beyond, Another Company has deep experience in consumer PR, including pet food, pet retail, and nonprofit animal advocacy. Their team has led integrated campaigns for Purina, Petco LATAM, and pet insurance products, offering both emotional storytelling and hard-hitting metrics.
Services include:
- Creative campaign planning
- Regional ambassador/influencer partnerships
- Bilingual content strategy
- E-commerce traffic-driving press
They’re uniquely equipped to support brands launching across Spanish-speaking markets, and excel in multimarket coordination.
Africa & Middle East: Eclipse Communications (South Africa) & Acorn Strategy (UAE)
Eclipse Communications (Cape Town, South Africa)
Eclipse is a leading African PR agency with growing traction in pet retail, veterinary health, and NGO support. Their work supports both multinational and local brands, with a focus on:
- Campaigns around pet adoption, nutrition, and care access
- Media education for responsible ownership
- Integrated PR + content marketing for pet brands expanding in Africa
They are particularly adept at community-driven messaging, often working with local governments or veterinary groups to amplify education and brand trust.
Acorn Strategy (Dubai, UAE)
As the pet sector in the Middle East grows — especially in luxury and boutique categories — Acorn Strategy has carved out a space as a regional leader in pet PR. With strong media connections in Dubai, Abu Dhabi, and Saudi Arabia, Acorn supports brands with:
- Pet-focused content marketing
- Influencer campaigns in luxury and wellness verticals
- Arabic + English localization
- Brand activations at trade shows and malls
Acorn’s client roster spans pet fashion, grooming services, organic food, and telehealth — all tied to the region’s evolving pet culture.
What the Best Pet PR Agencies Share
Across borders and time zones, the top pet PR firms all offer:
1. Digital-Native PR
From petfluencers to TikTok trends, they build campaigns for how today’s pet parents consume content — visually, socially, and often via mobile shopping.
2. E-Commerce + Affiliate Integration
Every agency here understands how to connect brand visibility with product conversion, through affiliate links, Amazon SEO, and retail coverage.
3. Emotional Storytelling
Great pet PR taps into love, loyalty, and lifestyle. The best agencies lead with emotion, backed by data and strategy.
Conclusion: The Right PR Partner for the Modern Pet Brand
The pet care industry is no longer niche — it’s big business. Whether launching a probiotic dog treat, marketing AI-powered litter boxes, or scaling a sustainable cat toy subscription, today’s pet brands need more than press hits — they need strategic storytelling, channel mastery, and global precision.
From 5WPR’s performance-led U.S. campaigns to Sherlock’s LATAM localization and Kinship’s ethical content strategy, these are the agencies helping the pet world grow — one tail wag at a time.
