The State of Oregon Issues RFP For Firm To Create Communications Branding Toolkit
The State of Oregon acting by and through the Department of Fish and Wildlife, is seeking a contractor to provide proposals for a communications branding toolkit for the Oregon Department of Fish and Wildlife’s (ODFW) Marine Resources Program (MRP). The toolkit will include branding, templates, messaging and other tools for MRP staff to use in building communications materials for our management and public engagement purposes. Materials should be complementary to and inclusive of ODFW logo but also evoke a distinctive ocean marine brand. The primary audience for the communications materials are Oregon residents, especially those who visit the coast and those who engage in ocean recreational or commercial fishing. For these audiences, the primary goal is to raise awareness and trust in ODFW’s basis for developing harvest management strategies for ocean species, and of ODFW’s expertise in and stewardship of Oregon’s public ocean habitats and species. These goals feed into ODFW’s broader objectives of building long-term support and funding for the science-based programs that inform our natural resource management strategies and decisions. Specifically, ODFW seeks to develop the following communications branding DELIVERABLES:
1. Brand Identity Communications Toolkit, to be used by MRP staff to make communications products development more efficient, consistent and professional; to include a style guide and/or templates and a system to easily apply the brand to our multi-modal communications products (see below);
2. Mission Messages, to be used by MRP staff in conjunction with the Toolkit; to include tag lines or simple, clear language to describe a narrow set of communications objectives (see below) for MRP; and
3. Infographics, to be used by MRP staff in conjunction with the Toolkit; 3-5 infographics describing complex marine resources management topics; topics to be decided by MRP and contractor.
The successful Contractor will adhere to ODFW’s communication principles, which include utilizing clear and understandable language, avoiding jargon, tailoring messages to key audiences, and following ODFW’s mission and mandates. The successful Contractor will be selected through a competitive process.
Background:
Our mission is to protect and enhance Oregon’s fish and wildlife and their habitats for use and enjoyment by present and future generations.
ODFW Budget – See our Budget Information page. A third of ODFW’s budget comes from the sale of hunting and fishing licenses. Another third comes from the federal government through grants that are mostly tied to the sale of hunting and fishing equipment. Though ODFW manages fish and wildlife for all Oregonians, less than 5 percent of ODFW’s budget comes from Oregon’s general tax dollars and the lottery.
Governance – Oregon’s fish and wildlife policies are set by the Fish and Wildlife Commission, a seven-member volunteer board. Its monthly meetings are open to the public. Commission members are appointed by the Governor.
The Commission appoints ODFW’s director. Curt Melcher was appointed as ODFW director February of 2015.
Location and staff – ODFW is headquartered in Oregon’s capitol city of Salem. The agency works through a regional management structure that allows for fish and wildlife management at the local, watershed level. Its local field offices are divided into two regions (West and East) with four to six watershed districts in each of those regions.
Doing Business with ODFW – Most of ODFW’s purchasing and contracting under $5,000 occurs with ODFW regional offices in Clackamas and La Grande. Purchases of over $5,000 are done through the Oregon Procurement Information Network (ORPIN). Opportunities to participate in competitive purchases can be found on the state’s ORPIN site. For more information, contact ODFW Contract Services at ODFW.ContractsInbox@state.or.us, 503-947-6131 or your local regional office.
Scope of Work:
The Contractor will develop DELIVERABLES as described above and repeated here:
1. Brand Identity Communications Toolkit, to be used by MRP staff to make communications products development more efficient, consistent and professional; to include a style guide and/or templates and a system to easily apply the brand to our multi-modal communications products (see below);
2. Mission Messages, to be used by MRP staff in conjunction with the Toolkit; to include tag lines or simple, clear language to describe a narrow set of communications objectives (see below) for MRP; and
3. Infographics, to be used by MRP staff in conjunction with the Toolkit; 3-5 infographics describing complex marine resources management topics; topics to be decided by MRP
The Contractor will develop a PROCESS to work with MRP leadership, MRP staff and develop a focal group/advisory board/working group, to refine and then finalize the deliverables. Primarily, the Contractor will describe a process to engage MRP staff on refinement of the deliverables to ensure that staff have buy-in on the products and will use them in practice. Additionally, the Contractor will describe a process to engage audience members (external partners, key stakeholders, and the community) in a focal group/advisory board/working group, built in collaboration with MRP leadership. This focal group/advisory board/working group, shall be developed with the purpose of providing a test audience for draft branding materials, messages, and infographics.
Similarly, the Contractor is expected to engage with ODFW’s Information & Education Division to ensure that the deliverables are consistent with the agency’s overall communications objectives, messages and strategies, as well as the ODFW brand.
The Contractor is expected to build initial communication products as well as lasting infrastructure and capacity that can be maintained in the long term by ODFW with limited staff and funding. Prior to project completion, the Contractor will transfer the modifiable communications tools to ODFW staff who will facilitate the continuation of communications products development, independent of the Contractor. Toolkit components should be cafeteria-style, mix and match and should cover the multi-modal communications style of MRP, described above. Graphics elements should all be provided in versions that can be further modified (component colors, fonts, size, graphics components).
Due Date:
March 29th, 2019.
Address:
Attention: Alan Hansen, Procurement Services
Oregon Department of Fish and Wildlife
4034 Fairview Industrial Drive SE
Salem, Oregon 97302
Agencies with relevant experience include Kwittken and KCSA PR.
