TOURISM MARKETING RFP ISSUED BY TOWN OF PALISADE
This RFP selection process is competitive and will focus on the proposal’s creativity, knowledge of the community, staff and team member qualifications, and the prior history of performance on similar projects. Thoughtful responses to this RFP will enable the Town to select the most qualified proposers.
Background:
The Town of Palisade is requesting proposals for marketing and promotional services targeted at attracting visitors and capturing travelers to its tourist and recreational amenities. The area is blessed with top‐notch wineries, world renowned produce, diverse arts, popular festivals, and abundant year‐ round outdoor recreational opportunities. The selected proposer will create and implement a 12-month marketing plan, with approval from the Tourism Advisory Board at the direction of the Town of Palisade Board of Trustees.
Scope of Work:
a) The objective of this RFP is to procure marketing and support services, including public outreach activities, advertising placement, and other related marketing functions and work products. Preferred proposers will:
b) Develop and implement a four‐season tourism marketing plan beginning in 2020 that is recommended by the Tourism Advisory Board and approved by the Palisade Board of Trustees.
c) Track, evaluate and report marketing plan progress to Town Staff and the Tourism Advisory Board in a timely fashion.
d) Provide strategies and recommendations to Town Staff and the Tourism Advisory Board regarding marketing and promotional opportunities as they arise.
e) Attend regularly scheduled bi‐monthly meetings of the Tourism Advisory Board, and attend Town Board meetings as requested.
Due Date:
March 26
Address:
Lydia Reynolds Town of Palisade 175 East 3rd Street PO Box 128 Palisade, CO 81526
Agencies worth considering include Hunter PR and Magrino PR.
