University of Memphis Issues Marketing and Advertising RFP

University of Memphis Issues Marketing and Advertising RFP
University of Memphis Issues Marketing and Advertising RFP

The University of Memphis has issued this Request for Proposal (RFP) to define the University’s minimum service requirements; solicit proposals; detail proposal requirements; and, outline the University’s process for evaluating proposals and selecting a contractor to provide the requested goods and/or goods and/or services.

The University of Memphis is emerging as one of the great metropolitan research universities in the United States, noted for drawing on the strengths and challenges of the urban setting and region in which it is located to address society’s issues and needs. It is one of three comprehensive doctoral­ extensive universities in Tennessee and is fully accredited by the Commission on Colleges of the Southern Association of Colleges and Schools.

Opened in 1912, the University enrolls more than 21,000 students with approximately 2,500 employees. The University offers 16 bachelor’s degrees in 250 areas of study, master’s degrees in 54 subjects, doctoral degrees in 26 disciplines, the Juris Doctor degree, an education specialist degree and graduate certificate programs in 48 areas of study. The UofM confers more than 4,000 degrees annually. The University also houses the following five Tennessee Centers of Excellence:

·         Center for Applied Psychological Research (CAPR)

·         Center for Earthquake Research and Information (CERI) D            Center for Research and Educational Policy (CREP)

·         Center for Research Initiatives and Strategies for the Communicatively  Impaired (CRISCI) D        Institute of Egyptian Art and Archeology

The University is located on 1,607 acres and 239 buildings at eight sites, and generates an estimated local economic impact of $1.5 billion each year.

Scope of Work:

The University intends to secure a contract for marketing and advertising services. The result of the contractual arrangement is to create an overall strategic partnership between the vendor and the University. The goal of the partnership is to work together to Identify and evaluate marketing opportunities and develop and execute marketing strategies for all academic and administrative departments, most specifically student recruitment, each of the colleges and schools, advancement, the Alumni Association and Intercollegiate athletics. The Division of External Relations will serve as the central point of contact for all work produced. The scope of work Include, but is not limited to:

                • University of Memphis Magazine (2 issues): 76 pages lncludlng cover; hard copy and digital

                • President’s Report (1 issue): 28 pages including cover; hard copy and digital

                • Worldwide International Magazine (1 issue): 36 pages to include cover; digital

                • Research and Innovation Magazine (1 Issue): 32 pages to include cover; hard copy and digital

                • Vlewbooks (3 per year): no longer than 28 pages to include cover; hard copy and digital

                • Production of two :30 television commercials each year

                • Media Buyer: develop media spend and placement (traditional media strategy, planning, negotiation, buying, execution and billing)

                • Production/Installation Assistance: UofM provides creative

                • Digital

                                O Creation and production of digital collateral

                                O Online advertising advising and execution (i.e. Google Ad Words)

                                O New media advising (including social media)

                                O Non-traditional TV/Video/ Radio Production (I.e., Pandora, Spotify, etc.)

                                O Assist UPs with digital campaigns

                                O Analytics and conducting AB testing

Should the contractor not be capable or Interested in providing all of the above-mentioned services, a bid for the following service alone may be accepted:

                • Digital

                                O Creation and production of digital collateral

                                O Online advertising advising and execution (i.e. Google Ad Words)

                                O New media advising (including social media)

                                O Non-traditional TV/Video/ Radio Production (i.e., Pandora, Spotify, etc.)

                                O Assist UPs with digital campaigns

                                O Analytics and conducting AB testing

In order to complete projects except where creative Is provided by the UofM, the following is expected:

                • Creative concepting

                • Copywriting

                • Art direction and design

                • Proofreading

                • Production coordination including: estimating/bid coordination (according to University bid policies), negotiations with any University approved subcontractors and materials production Including press checks – example is printing.

                • Meeting time

                • Consulting and planning

                • Project management

                • Project status reporting

                • Invoicing

                • Billing and time reporting

Due Date:

May 7th, 2019

Address:

William “Billy” Mueller, Assistant Director, Procurement & Contract Services

The University of Memphis

115 Administration Building

3720 Alumni Drive

Memphis, Tennessee 38152-3370

Agencies with relevant experience includes Ruder Finn & Finn Partners.

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