UNIVERSITY OF MISSOURI TELEHEALTH NETWORK ISSUES MARKETING RFP

University of Missouri System is seeking proposals from experienced professional firms interested in providing the following: The Curators of the University of Missouri on behalf of MTN seek to effectively partner with a firm or team of firms to provide external communication, web hosting, management, communications strategy, website development, communications, social media, marketing.

The company awarded will meet with different groups within MTN for the various responsibilities listed below. For example, they would need someone to meet monthly with the MTN and MU marketing groups. They would meet with MTN leadership and existing web host to manage the migration of the web presence. They would meet with MTN outreach team to discuss current outreach strategies. We expect the company to provide full reporting on all trackable media via dashboard and analysis reports, provided weekly, monthly, and annually.

Background:

The University of Missouri has provided teaching, research and service to Missouri since1839. It was the first publicly supported institution of higher education established in the Louisiana Purchase territory. Today, the University of Missouri is one of the nation’s largest higher education institutions with more than 73,000 students, 28,000 faculty and staff on four campuses, an extension program with activities in every county of the state, comprehensive distance learning services and an extensive health care network.

Missouri Telehealth Network (MTN) exists to develop, study, and use telehealth solutions that improve access by providing high-value, patient-centered health care and medical education in Missouri and beyond. Started in 1994, MTN educates and trains people interested in starting their own telehealth program. We hold training conferences and meetings and have technical, clinical, operational, legal & regulatory expertise intele health.

ECHO is Extension for Community Healthcare Outcomes. The goal of Show-Me ECHO is to de-monopolize knowledge in order to expand access to best-practice medical care across Missouri. Show-Me ECHO will help enable comprehensive, best-practice care to be provided to patients with complex chronic health conditions, in their own communities. Show-Me ECHO links expert specialist interdisciplinary teams affiliated with an academic or specialty hub to health care provider participants in their local communities, the spokes in this model. Hubs and spokes will meet in regularly scheduled Show-Me ECHO sessions where a didactic will be presented and the remainder of the session will be dedicated to patient case presentations, mentoring, and feedback. Show-Me ECHO utilizes video conferencing technology to train and mentor participants through a lifelong learning and guided practice model.

Show – Me ECHO currently touches 84 of the 114 Missouri Counties through 17 ECHO programs with 4 more programs launching this current fiscal year. Each project meets weekly, twice/month, or monthly. Some projects run 9 months (following the school year) while some run year-round. During fiscal year 2019-2020, we expect to start up to 8-10new ECHO projects.

Scope of Work:

The company awarded will meet with different groups within MTN for the various responsibilities listed below. For example, they would need someone to meet monthly with the MTN and MU marketing groups. They would meet with MTN leadership and existing web host to manage the migration of the web presence. They would meet with MTN outreach team to discuss current outreach strategies. We expect the company to provide full reporting on all trackable media via dashboard and analysis reports, provided weekly, monthly, and annually.

                Communication

                Works with MTN/ECHO team to assess recruitment needs of current ECHO’s, implements an     advertising campaign that supports ongoing recruitment marketing plans

                                •As new ECHO teams are developed, attends the Immersion Trainings to report on established marketing efforts and get input from the team about recruitment opportunities.

                                •Collaborates with MTN/ECHO team leads to identify and prioritize hub                                                                                team recruitment needs

                                •Identifies state agencies and health care organizations that offer advice on the composition of the ECHO interdisciplinary expert teams

                                •Contacts state agency and health organization stakeholders to obtain advice for ECHO hub team selection

                                •Communicates with MTN/ECHO team about findings weekly

                                •Implements communication efforts to reach potential hub team members

                                •Establishes one-on-one visits with each potential specialist to explain the ECHO program and the ECHO of which that person would be part

                                •Confers with MTN/ECHO team about results of these meetings weekly

                                •Obtains credentials and optimal contact information from each recruit and shares with  replication coordinator

                                •Once hub team is confirmed, continues communications with new hub team recruits until the MTN/ECHO fiscal manager and replication coordinator establish communications with them

                Message Development

                The contractor will develop one‐pagers with key takeaways and MTN messaging to maximize the success of each ECHO program. Contractor will develop materials for NEW ECHOs, and update   materials as needed for existing ECHO. Establish a strategic approach to messaging increase recruitment and retention of ECHO participants. Use consistent messaging to strengthen the organization’s mission. MTN leadership will approve all materials before utilized.

                •Provide electronic copies to MTN leadership

                •Research and produce lists of organizations and events that could support recruitment of ECHO team participants, including primary care providers, ER physicians, hospitalists, pediatricians, psychiatrists, social workers, nurse practitioners and physician assistants.

                •Produce written communications for electronic and print distribution to support recruitment, such as articles or editorials for use in MSMA or MHA publications.

                •Create fliers, brochures and one-pagers to support recruitment.

                •Create presentations, such as PowerPoint slides and talking points, for use at meetings of potential ECHO team recruits.

                •Support media relations.

                •Implement and support social media plan for ECHO.

                •Produce an annual report for ECHO.

                •Produce content for the ECHO website.

                •Produce concise e-newsletter for small target audience

                Marketing

                Coordinates the marketing, news and social media for the Show-Me ECHO program. Develops a plan that meets the needs of individual ECHO’s, taking opportunities to maximize marketing and media opportunities. MTN leadership will approve all before going live.

                • Implements a social media plan for ECHO

                • Attends monthly meetings with MTN/ECHO marketing team to assess current marketing plans and make plans for the future.

                • Provides copy for internal marketing placement.

                • Marketing duties include writing and editing copy, managing graphic design for printed materials, ordering and delivering printed materials.

                • With the addition of a new group of ECHO sessions, develops a strategic marketing plan that meets the expansion of the program

                • Develop and manage all media planning and buying, with approvals from MTN and MU.

                WEB Hosting, management, development, maintenance

                A consultant will provide website hosting and maintenance for the entire ECHO website for during the year following commencement of a contract. A consultant will develop, maintain and host the Show Me ECHO website. This includes responsibility for content development/migration.

                Website hosting, maintenance and technical services include:

                                • Best practice coding and compatibility

                                • Baseline Search Engine Optimization services

                                • Unlimited disk space and bandwidth

                                • Nightly backups (web files and databases)

                                • Security updates and patches

                                • 99.9% uptime with real-time monitoring

                                • 24/7 technical support

                                • Domain registration and management

                                • Weekly scheduled Google Analytic reports

                                • Timely content updates

                Specific requirements include:

                                • Development in Drupal 8.0

                                • Must meet ADA standards for accessibility

                                • Must meet University of Missouri Identity Standards (http://identity.missouri.edu/)

                                • Fully responsive on desktop, mobile, and tablet

                                •60-day stabilization period for bug fixes

                                •Follow industry standards and best practices for website security (SSL certificates as needed, perimeter network should be protected by firewall systems and IP-based restrictions that prevent unauthorized access to customer systems, uptime monitoring, security monitoring provided by hosting provider, vulnerability scans of production                                                 systems on a monthly basis)

Due Date:

May 15th, 2019. 

Address:

Carla Gilzow

University of Missouri System Supply Chain

2910 LeMone Industrial Blvd

Columbia, Missouri 65201

Agencies with relevant experience include Kite HILL PR and Small Girls PR.

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