The University of Oregon (University), is soliciting
Proposals for an Enterprise Social Media Management System (SMMS) to connect
multiple social media accounts and manage, monitor and analyze interactions
from a single dashboard. University seeks an SMMS that assists in building
social media influence, brand awareness and sentiment, integrates with existing
business intelligence and marketing programs, and ensures compliance with
University policies and applicable laws and regulations.
Scope of Work:
University seeks an SMMS that provides the following
The ability to schedule social media posts from
major platforms, including Instagram, Twitter, Facebook, and LinkedIn.
Additional support for YouTube, Pinterest, and Snapchat would be beneficial.
The ability to create multiple accounts for
users from several separate social channels (multiple seats, with the ability
to have more than one user accessing a specific service simultaneously i.e.,
two people can be scheduling posts at the same time).
20-30 initial seats with scalability.
Ability to track analytics, including, but not
-Audience demographics e.g., age, location, interests, etc.
-Comments, shares, reposts.
– Video views.
Ability to edit and delete posts across all
Ability to provide insights into performance
optimization, including time of day, hashtags, etc.
Varied access levels for different users and
approvals from administrators.
Responsive and helpful customer service and
trainings for new users.
Easy integration of photos, videos, GIFs.
Ability to add alternative text, captions, or
other accessibility features.
Ability to schedule a retweet/repost.
Mobile app for access on-the-go.
Standard and customizable reports.
University seeks an SMMS with the following preferred
Keyword/hashtag-based analytics and research functionality.
Social listening and analytics.
Analytics tracking and performance measurement for Instagram stories.
Extension for browser to allow for sharing discoverable content.
Recommendations on reposts and repeat scheduling.
Integration with Slack, Wrike, Asana, Trello, and/or other task-management and collaborative software to make group management and idea generation easy.
Integration with WordPress to allow for blog management.
Ability to track Instagram users who mention accounts in their bio.
Ability to have collaborators vs. account holders.
Ability to assign posts as a task for different users and in-program messaging.
Software that allows for social listening across multiple accounts.