Using the Right Tools to Thrive As a Digital Creator in the PR Industry

Behind most successful PR Firms stand an innovative digital team that consists of graphic designers and video editors helping to take a company’s creativity to the next level. With the need for digital content such as pictures, videos, logos, etc. on the rise, agencies need to expand their in-house creative teams to provide content not only internally, but to the businesses they represent.  

In order to create an eye catching digital campaign, whether it be a poster, banner, or social media video, content creators need high performing tools to get the job done. As a graphic designer or video editor, your creativity can only go as far as the hardware and software you are using. Content creators need a high performance computer that can edit designs and render videos fast and efficiently, such as the GIGABYTE AERO 15 OLED

For digital content creators, creativity starts with your device. The AERO 15 OLED’s customizable rainbow backlit keys allows for personalization not only with your work, but with your computer too. With NAS certification and official X-Rite Pantone color calibration certification, the AERO focuses on every minute detail in order for creativity and impressive graphics to be brought to the forefront. Being the first mobile laptop using 8-core 9th Gen Intel® Core™ i9-9980HK processor, designers are able to get an exceptional performance anywhere at any time. For PR Firms, this means their creative teams can be working live, showing off their designs in client meetings off-site or on. 

When working on long projects, digital and creative teams need to make sure that their computers can keep up with their thoughts. Both battery life and temperature of a computer can contribute to the speed of this productivity. This laptop sports a powerful 94Wh battery with 8.5 hours of use. Content creators need a product that will stay cool no matter how much software they have running at one time. NVIDIA MAX-Q Certified, the AERO 15 OLED operates quietly and cool under heavy loading and editing, which is essential for a long project.

Artificial Intelligence is taking over all industries, especially tech. With the AERO 15 OLED being the world’s first Microsoft Azure AI notebook, digital teams don’t have to worry about changing CPU and GPU wattage while editing. Teams will experience a steady performance of automatic adjustments to best fit their needs. 

Currently, agencies are capitalizing on their ability to develop more digital content and expanding their expertise in photo editing and video production. In order to create professional and relevant content, digital designers need to utilize top products and software. Finding units such as the GIGABYTE AERO 15 OLED will allow professionals to get the most out of their work and produce media worthy content that will help to expand both the agency and businesses they were hired to create awareness and content for. 

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