The Company Is Focused On Creating The Best Vaporizers On Earth & Since 2013, Has Been A Dominant Driver In Cannabis Innovation; Client Joins Growing VirgoPR Cannabis Practice
Virgo PR, a New York PR agency that creates campaigns that delights audiences and attracts their attention, has been appointed Public Relations Agency of Record for Dr. Dabber, Dr. Dabber: The #1 Online Store for vape pens, wax pens, and dab pens.
Since 2013, Dr. Dabber has been a dominant driver in cannabis innovation, introducing the first low-heat wax pen with the Ghost, revolutionizing the vaporizer pen industry almost overnight and winning our first Best Dab Pen award from High Times. They followed that up by being the first company ever to bring an electric rig, or e-rig as they call it, to their customers in 2015 with the Boost. They then perfected the electric rig in 2018 with the Dr. Dabber SWITCH, a vaporizer called ‘the future of cannabis’ by Forbes, and ‘by far the best vaporizer [they’ve] tried to date’ by Digital Trends.
“We’re all excited to partner with Dr. Dabber as they continue to lead the cannabis industry with top of the line products,” said Mike Paffmann, Virgo PR CEO. “As the industry continues to become more mainstream, Dr. Dapper and their creative brand alongside PR will push products into the hands of millions. At Virgo PR we continue to build brands and elevate the market awareness of our clients.”
The campaign will focus on reviews, thought leadership and creative campaigns. The campaign will also focus on creative content such as the company's blog that features topics along the lines of Dr. Dabber's 420 Movie Guide - https://www.drdabber.com/blogs/news/420-movie-guide
