Vocus is partnering with Marcus Sheridan to offer a free webinar this Wednesday, May 16th at 2:00pm ET: “Think Negative! Generate Trust and Sales with Brutally Honest Content.” Sheridan of The Sales Lion blog will consult and advise on handling negative feedback and the impact it has on your Google results.
Sheridan suggests that businesses leverage customer search patterns to manage bad reviews and generate sales. Beyond simply searching for the positive attributes of organizations, droves of customers search for content that many businesses like to downplay like pricing, negative comments and general problems. Instead of ignoring these unavoidable issues, Sheridan will explain how to bring them to light in a way that improves customer relations and generates sales. The three main takeaways for attendees revolve around:
- Taking advantage of search traffic by blogging about the problematic issues and price concerns customers already frequently seek;
- Enhancing brand trust and traffic through honest and useful customer engagement;
- Converting new online visitors into customers.
