Walker Sands Communications
Walker Sands is a public relations firm founded in 2001 and based out of Chicago. Their services include branding, product launches, blogging, and a focus on winning awards for their clients. Their niche is primarily technology-based clients ranging from startups to national and global enterprises. Some of their clients include Acquity Group (NYSE: AQ), Alterian (acquired by SDL), Cisco (NASDAQ: CSCO), HarperCollins UK, Seesmart Technologies (acquired by Revolution Lighting), ThreatMetrix, Newark element14, SecureNet, ThinkVine, CenterPoint Properties, and others. According to this site, “in 2014, Walker Sands was named to the Inc. 5000 list of fastest-growing companies for the second year in a row.”
Walker Sand's Digital Ecosystem
Walker Sands promotes a “digital ecosystem” providing the best possible services to their clients. Digital ecosystem, according to their website, offers marketing strategy “to connect with prospects across multiple touch points.” “B2B brands need a marketing strategy that gets earned, owned and paid media working together in harmony to increase brand awareness, build credibility and drive leads. Therefore, channels that have traditionally been approached separately – such as media relations, social media, search engine marketing and email marketing – must come together in a unified marketing framework.” By unifying the framework, Walker Sands changes what they see as a fragmented media landscape and packages it in a single, comprehensive approach to marketing and branding.
