Archbishop Desmond Tutu penned those words about 5 ½ years ago as part of an opinion piece published in The Guardian, a London-based newspaper. Despite the release earlier this month of a CBS News poll indicating that a majority of Americans want climate change addressed now, progress has been very slow.
Friday, September 20th marks the second anniversary of the Global Climate Strike, a movement which began last year when a Swedish schoolgirl encouraged her classmates to walk out of class for a few hours and insist that action be taken against global warming. Within the next few days, 1.4 million students around the world responded and are now encouraging their elders to do the same this year.
More and more businesses heard the plea and are becoming more vocal about climate change with some even letting their workers off go participate in Global Climate Strike 2019. Others have encouraged their Generation Z and millennial customers to do the same or support their position.
This year’s Global Climate Strike happens to fall three days before the United Nations plans to hold a climate summit in New York City. What’s blurred the situation is the withdrawal of the U.S. in 2017 from the Paris Agreement, a U.N. international agreement that put forth the outline for participating countries to begin addressing climate change.
Besides the 56% of Americans wanting action taken against climate change in the CBS News poll, most also regard it as a grave issue. 67% believe people can solve the problem.
How It Impacts Your Company
Every company relies on energy in varying degrees. If yours consumes a lot and you haven’t yet taken a position on climate change, seriously consider reaching consensus on a climate change position statement. Also, discuss what your company might investigate and do to reduce its energy consumption.
Keep in mind that only 10% of respondents in the CBS News poll don’t believe humans contribute to climate change and only 9% don’t believe it’s happening. As more and more scientists speak out, the 64% of Americans who currently believe climate change is a serious problem will get even larger.
What this likely means is that sooner or later your consumers, whether they are shareholders, employees, and/or the media will inquire about climate change issues. You want to be prepared to respond appropriately.
Ideally, it would be wise to pre-empt this issue by releasing the company position and what it’s doing beforehand. The advantage of doing this is that your public will know that the matter was considered and deliberated, and that progress is being made.
If that’s not possible, you should have a statement ready to go when asked. Keep in mind that you may get asked why the company never released this information earlier since it was readily available. You’ll need to consider a response to that as well.
Whichever path you pursue, be sure to keep your target audiences well-informed.
Top Public Relations News:
Eleven of World’s Leading Brands
PUBLIC RELATIONS RFP ISSUED BY INDIAN INSTITUTE OF MANAGEMENT
Digital Marketing Agency Needed By South Africa
Technical Community College Issues Media RFP
Ogilvy to Provide Global PR Strategies for We-Vibe III Vibrators
City of Marshall, MN Issues Branding RFP
Hemsworth Communications: Company Profile
Voice Technology Matters
Ernest Borgnine, Morgan Freeman, and All Stars of Red
Utah State Board of Education (USBE) Issues RFP For Communication/Public Relations