Boutique public relations firm Whitegate PR has just been selected agency of record for Ann Fry’s We Are Booming Project. The We Are Booming Project is an independent, New York-based initiative with national appeal. Their main goal is to raise the voice of the “baby boomer” and change the world by changing how conversations about age and aging are being carried out, shifting perspectives about this still very active group of citizens.
We are Booming is powered by Ann Fry, leading representative of the baby boomer generation, book author and professional speaker. Social worker by degree, Fry is also a therapist, college professor, author and mother.
Whitegate PR will create a strategic PR outreach program for We Are Booming Project, the objective being to raise awareness about the boomer movement and tell their story to publications and media outlets across the country.
The We Are Booming Project is dedicated to creating a shift in consciousness and altering the stereotypes about what it means to get older. They stand for the authentic self, saying what needs to be said, not giving into limitations and being who you are meant to be. To get their message across , We are Booming selected Whitegate PR, a boutique firm with expertise in multifaceted marketing and strategic public relations campaigns and in reaching target audiences and creating meaningful conversations between the right public and their clients.