WPP reported double-digit revenue gains of 10.5 percent for 2016’s first quarter equaling approximately $4.5 billion. This is up from the first quarter in 2015, which totaled $4.2 billion including 5.1 percent revenue growth - like-for-like basis.
The good news for the ad/PR conglomerate based in the U.K. didn’t stop there either. They also reported an 8.1 percent net sales growth – showing 3.2 percent like-for-like gains. Almost all of their sectors and regions were in the positive except it’s data investment management properties, which still reported revenue gains.
Billings increased 8.3 percent totaling approximately $17.4 billion (£11.922 billion), and new business was also up in Q1 by about $1.8 billion – in Q1 of 2015, it was up by only $1 billion.
North America’s performance was particularly strong, but all other regions also showed strong trends. In North America, they showed a 6.9 percent like-for-like revenue growth and a 3.9 percent gain in net sales growth. Second to North America, the U.K. boasted gains of 4.7 percent like-for-like revenue gains and 3.2 percent like-for-like sales growth gains. These were followed by Western Continental Europe, Asia Pacific, and the Latin American, Middle Eastern and Central and Eastern European regions.
The PR side of WPP’s revenue includes powerhouse agencies such as Hill+Knowlton Strategies, Cohn & Wolfe, Finsbury, Burson-Marsteller and Ogilvy Public Relations. These showed a 6.9 percent increase totaling approximately $349 million (£239 million) for 2016 Q1, up from about $327 million (£224 million) reported from the first quarter in 2015.
WPP celebrates 30 years in business during 2016 and is projecting like-for-like revenue growth of "well over 3 percent" for fiscal 2016, similar to their 2015 forecast
Insights & Strategy
By EPR Editorial Team2 min read
WPP’s Revenue On The Rise & Miami Public Relations Acquisition
By EPR Editorial Team2 min read
WPP reported double-digit revenue gains of 10.5 percent for 2016’s first quarter equaling approximately $4.5 billion. This is up from the first quarter in 2015, which totaled $4.2 billion including 5.1 percent revenue growth - like-for-like basis.
The good news for the ad/PR conglomerate based in the U.K. didn’t stop there either. They also reported an 8.1 percent net sales growth – showing 3.2 percent like-for-like gains. Almost all of their sectors and regions were in the positive except it’s data investment management properties, which still reported revenue gains.
Billings increased 8.3 percent totaling approximately $17.4 billion (£11.922 billion), and new business was also up in Q1 by about $1.8 billion – in Q1 of 2015, it was up by only $1 billion.
North America’s performance was particularly strong, but all other regions also showed strong trends. In North America, they showed a 6.9 percent like-for-like revenue growth and a 3.9 percent gain in net sales growth. Second to North America, the U.K. boasted gains of 4.7 percent like-for-like revenue gains and 3.2 percent like-for-like sales growth gains. These were followed by Western Continental Europe, Asia Pacific, and the Latin American, Middle Eastern and Central and Eastern European regions.
The PR side of WPP’s revenue includes powerhouse agencies such as Hill+Knowlton Strategies, Cohn & Wolfe, Finsbury, Burson-Marsteller and Ogilvy Public Relations. These showed a 6.9 percent increase totaling approximately $349 million (£239 million) for 2016 Q1, up from about $327 million (£224 million) reported from the first quarter in 2015.
WPP celebrates 30 years in business during 2016 and is projecting like-for-like revenue growth of "well over 3 percent" for fiscal 2016, similar to their 2015 forecast
Written by
EPR Editorial Team
The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.
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