Zapwater Communications: Public Relations Agency

Zapwater logo final

Founded in 2005, Zapwater Communications has thrived into an award-winning full-service agency. Serving brands in five lifestyle categories–real estate & design, fashion, beauty & retail, travel, hospitality, and consumer brands–, the PR agency has polished the art of delivering highly adapted campaigns.

With offices in Los Angeles, Chicago, and Miami, the David Sapata-led team shares a culture that promotes creativity, and that appreciates quality, enthusiasm, collaboration, and productivity. And, that values long-standing relationships and skills and determination to lead in the ever-changing industry. This culture distinguishes Zapwater’s service.

Having worked with a large number of clients, Zapwater cuts the image of an innovator, partner, business builder, and energizer. Integrating multidisciplinary approaches –including influencer marketing & media relations, experiential tactics, and digital engagement– Sapata’s agency has mastered the craft of achieving bottom-line results.

With more than 190 industry awards to the agency’s name, highlighting key factors and milestones provides insight into the agency’s success.

Key Leadership

#1. David Zapata ,CEO & Founder

Leveraging extensive agency, political, and government experience, David Zapata has worked with award-winning brands ranging from elected officials to technology start-ups and from consumer brands to Fortune 500 companies.

Having worked on numerous issues and political-driven campaigns within the United States, the PR pro has worn recognition across national media. To add, having served as an aide to an elected member in America’s house of representatives, the CEO provides unmatched skill in political and government-related PR  activities.

Under Zapata’s stewardship, the Holmes Report named the agency as “the best agency to work for within the U.S.”The Holmes Report, each year between 2013 and 2020.  At the same time, the PR firm won the “THE Best Boutique Agency to Work For” award in 2019 and 2020.

#2. Jennifer Lake, Senior Vice President

Being a proven leader in integrated marketing and communication, the marketing pro brings 16+ years of experience in earned media relations, social media, brand strategy, celebrity and influencer marketing, and strategic partnerships. Specializing in areas like airlines, travel, lifestyle, real estate, hospitality, hotels and resorts, beauty, consumer, and retail, Jennifer Lake offers proven insights and leadership to steer brands to the next level.

Being a team player, the senior vice president has honed client relations and team management driving unmatched growth, revenue increases, and business results.

Thanks to Lake’s commitment and skill, the marketing pro has been recognized as one of the top influencers in Chicago by the Michigan Avenue Magazine, the Chicago Tribune, PopSugar and PureWow Chicago.

Key Milestones

#1. Key Awards

Zapwater Communications has secured more than 190 industry awards since its inception. These include Gold SABRE Awards, PRSA Skylines, Bulldog Media Relations Awards, HSMAI Adrian Awards, PRSA Prisms, the Indie Awards,  and the PCC Golden Trumpets.

#2. Key Acquisitions

Zapwater finalized the acquisition of The Barry Group (a boutique PR agency based in LA) in 2017. In 2019, the agency also acquired Cheryl Andrews Marketing Communications (CAMC). CAMC was a leading full-service public relations firm in South Florida. The agency’s specialties were lifestyle, travel and tourism, and hospitality.

Client Roster

Zapwater’s client list includes noteworthy brands like Advanced Clinicals, Brooklyn Boulders, Casa Kimberly, damen + hastings, FOUND Hotels, Gallagher Way, Pacifica Hotels, Grenada, Tourism Authority, Finnair, Coco Collection, Tourisme Montréal

and many more.

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