Poland seeks Global PR firm to enhance reputation
As reported by the Financial Times, Warsaw has contacted several PR firms based in London for help with crisis communication to improve their reputation that has been trending downward recently. That is after the U.S, the U.K., Germany, and the European Commission have started investigating the rule of law in Poland. They are looking for help as the new administration is dealing with criticism from international allies, mass public protests, and foreign investors who are getting nervous. Almost a year ago, the Venice Commission, a human rights advisory body of the Council of Europe requested the government respect the country’s Constitutional Tribunal and a rule they issued after the court rejected reforms approved in parliament by the Law and Justice’s majority. The Law and Justice party later won the general election in October, and the European Commission started their probe in January. After much negative PR, Foreign Minister Witold Waszczykowski had an extensive article published in many international media sources such as The Guardian and The New York Times, where he claimed democracy in not threatened in Poland.
