Consumer PR

JCPenney’s could be turning it around

JCPenney’s could be turning it around

The last few years have been very tough for big retail department stores. Consumer shopping habits are changing. Expectations are different and lifestyles are shifting. The Old Way hasn’t been able to shift quite fast enough to grab the Millennials like they did their parents and grandparents.

Coyne PR Cutting Back & News From 42 West And Others

CoynePR everything-pr

Coyne PR cutting back in all areas Coyne PR announced recently the startling news that they have laid-off about 30 of their employees (14 percent of the staff) and are cutting back on benefits for those who remain. Tom Coyne, CEO, said the move is because of a combination of having hired too many people over […]

Retail PR: JC Penney Shifting Focus

jcpenney marketing public relations

If you’re not living under a rock, you probably realize American department stores are having trouble. Across the board, most big names are seeing sales drop and customers find other places to buy what they want. But some are hurting worse than others. After first quarter sales numbers dropped much more than expected, JCPenney is […]

Budweiser Rebrands As America

Budweiser Rebrands As America

This may be the most presumptuous branding move in the beer industry since they coined the name, “King of Beers” … or it could be one of the most shrewd and audacious marketing moves of the decade. Recently, Budweiser announced, at least for the summer, it would be renaming its signature beer “America” for the […]

McDonald’s Goes Fresh For Food

Fast Food PR - Mcdonalds Fresh Food Marketing

In an effort to regain some lost ground in its key demographics, McDonald’s opted to try something fairly revolutionary in today’s fast food marketplace – fresh beef. Other chains have made the switch, and now it seems McDonald’s is going to give it a try. The transition will get a test run in a handful […]

What Value Is PepsiMoji’s Campaign?

pepsi emoji pr marketing campaign

Pepsi started an emojis campaign to brand their product, but for the most part, they are using typical emojis – nothing exclusively connected to Pepsi. Some feel the new campaign is Pepsi’s slant on the Coca-Cola campaign where names were printed on their packaging. Pepsi’s using emojis instead of names. So instead of looking for […]

Preparing For A Food Crisis

Blueberries

Over the past few decades, there’s been a lot of talk about an impending food crisis – a shortage. But in public relations, preparing for a food crisis speaks more specifically to preparing for crisis communications within the food industry. Did someone become sick or – even worse – die after eating your product, or […]

What We Can Learn From the Management Shakeup at Pepsi

PEPSICO Blue Banner

PepsiCo recently moved a lot of people to different seats at their management table. Any time there’s change in a company as large and diverse as Pepsi, investors get nervous. So, did Pepsi do the right thing, and what can we learn about their management decisions? Let’s take a look. Tom Greco, CEO of Frito-Lay […]