Press Release

Why Nonprofits Need Press Releases

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Newspapers may be going out of business, but the online news site continues to draw traffic in droves. This is the main reason that press releases relating to nonprofit work are as relevant as ever. Since the press release, like the news, can be posted online, they not only draw media attention but also attract potential donors and volunteers to the nonprofit’s website. By having press releases out there for general consumption, you may even draw general reader attention to your cause, gaining new and valuable supporters.

HOW TO: Use Press Releases for Local Marketing

The traditional press release has played an active role in business advertising for hundreds of years, serving as a simple way to deliver news about products and services to the people who need it. While the internet and its limitless possibilities have broadened the range of available tools, marketing new ideas to local target audiences […]