Treasury Wine Estates Seeks A PR Agency

Treasury Wine Estates (TWE), Stags’ Leap Winery in Napa, CA is seeking a PR Agency.  The ideal proposal should outline a strategic and creative campaign for the brand that would begin early 2015 and continue through September as necessary.

Stags’ Leap is a storied winery in Napa Valley and needs to be bolstered with a creative media campaign or innovative concept. This brand targets high involvement male consumers ages 21-34, and college educated.  Our objective is to build our reputation as a Premier Cabernet Sauvignon producer in the Napa Valley and the PR strategy should focus around a creative concept that delivers consumer awareness of the winery/wines through mainstream lifestyle publications. Those publications with a wine specific focus will be considered as a separate and secondary tier and will be predominantly managed internally by TWE’s PR team.

Budget for the campaign is 80-100K.

MORE INFO AVAILABLE:

Michelle Flores
Public Relations Manager

Treasury Wine Estates
610 Airpark Road | Napa, CA 94558

Dir: 707-259-4634 | Mob: 707-689-2072
Michelle.Flores@tweglobal.com