This Request for Proposal (the “RFP”) is an invitation by Mount Saint Vincent University to prospective proponents to submit their interest to be a media buying partner for our marketing campaign
Mount Saint Vincent University (MSVU) was established in
1873 and is committed to academic excellence, and our passion is a rich and
rewarding university experience. The Mount is dedicated to the pursuit of
knowledge: scholarship, teaching, and intellectual endeavour of the highest
quality, and we promote accessibility through flexible learning opportunities
and services. We are inspired by our strong tradition of social responsibility
and our enduring commitment to the advancement of women. Our people are our
foundation and our relationships are built on respect and accountability.
Scope of Work:
Mount Saint Vincent University is looking for a media buying
partner to collaborate with on the development and execution of our annual
advertising /paid media strategy, which includes the overall reputation and
awareness of the Mount with a focus on student recruitment.
The Mount is known for its small size, personalized approach
and supportive community. We are looking for a creative, strategic, and
dedicated team of experts with previous post-secondary marketing and
recruitment experience that identifies with the Mount’s mission, vision,
values, and goals. We expect you to take pride in your work and keep clients
top of mind when it comes to identifying risks and opportunities. A
collaborative approach is key to a successful partnership.
The successful proponent will be contracted to provide the following services:
Work in partnership with the Mount and the
selected Marketing partner to create the year-long advertising plan, in support
of the overall marketing strategy.
Research and present recommended media buy to
support target markets and objectives (supporting the Mount’s marketing and
Review and provide counsel with respect to
advertising pitches and paid media opportunities.
Liaise with the University, agency partners and
Manage all billing and payments, and be the
single point of contact for all media outlets.
Report, analyze and provide recommendations
based on the media buy and results, demonstrating the return on investment.