Agency News: 5WPR, Edelman, Stagwell
5WPR unveils a dedicated defense PR and aerospace PR vertical, marking a strategic expansion of its B2B Technology, Corporate Communications, and Government Affairs divisions. This move aims to provide an extensive range of services tailored to the intersection of these dynamic industries. Noteworthy successes include the collaboration with Shield AI, where 5WPR played a pivotal role in expanding their footprint and enhancing their brand reputation. The agency effectively connected Shield AI with diverse audiences, ranging from investors and customers to governments and strategic partners. With the increasing influence of AI and robotics in these sectors, 5WPR aims to usher in a new era of defense and defense tech, addressing the distinct needs and goals of this evolving landscape.
Kirsty Graham is set to assume the role of U.S. CEO at Edelman starting February 1, overseeing the agency’s largest region. In her new position, Graham, who currently serves as Edelman global president of practices and sectors, will report to Matt Harrington, global president, and COO. Her responsibilities will involve managing nearly 2,500 employees across 12 offices, with her office based in NY. During her four years at Edelman, Graham has played a crucial role in the leadership team and has seen notable achievements, including successful campaigns like “Up the Antibodies” for AstraZeneca and “The Round Table of Health Inclusivity” for Haleon within Edelman’s health sector. Expressing confidence in Graham’s capabilities, Harrington stated that her talent and contributions would be leveraged to elevate the U.S. region to new heights. Graham, in response, outlined her goals to reinforce Edelman U.S.’s growth areas, particularly focusing on employee engagement, B2B, and health, in a year that is expected to bring disciplines and industries closer together.
Stagwell has acquired Team Epiphany, a consumer marketing agency renowned for its expertise in cultural relevance, experiential marketing, progressive multi-cultural strategies, and seamless influencer integration. As part of Stagwell’s Constellation network, which includes prominent entities like 72andSunny, Instrument, and The Harris Poll, Team Epiphany will maintain its independent operations. The agency, led by founder and managing partner Coltrane Curtis and managing partner Lisa Chu, will continue with its existing leadership structure. Established in 2004, Team Epiphany has collaborated with prominent clients such as Airbnb, American Express, Coca-Cola, LEGO, HBO (MAX), Campari, and Amazon.
