Pawtucket, Rhode Island issues Marketing RFP
The City of Pawtucket, Rhode Island seeks an agency to assist in the design, implementation and maintenance/administration of its multi-faced digital and traditional marketing needs.
Pawtucket is a city of 71,148, persons founded in 1671, at the strategic falls of the Blackstone River and the upper tidewaters of Narragansett Bay. It is a city with a special place in the industrial history of the United States. For it was here at the Slater Mill Historic Site that Samuel Slater successfully constructed and operated machines for spinning cotton yarn in 1793. The past decades have seen concerted efforts to diversity the economy of the State, and Pawtucket has participated in that undertaking. In the case of Pawtucket, major political reforms preceded extensive physical changes to the city. The City of Pawtucket today includes: major residential areas with 30,000 housing units, an employment center with 300 industries and 1,000 commercial and service establishments, and convenient links to the other major metropolitan areas by Interstate 95.
Scope of Work:
Digital Media
City Web Site
Assist the City, on an ongoing basis, in developing a strategy to enhance the user interface and experience while using the City’s website. This strategy would encompass site design changes, e-commerce integration and ongoing maintenance. The artwork that appears on the City’s website, www.pawtucketri.com, needs to be maintained on a routine basis to reflect the many events and seasons that occur in the City.
Social Media
The City is seeking an agency that provides a full range of capabilities and specialized expertise, including, but not limited to, a minimum of 5 years of proven social media marketing experience, thorough knowledge of top social media sites including but not limited to Facebook, Twitter, Google+, YouTube, Instagram, etc.
Will work with the City to develop a comprehensive social media strategy that tracks analytics and implements best practices based on data.
The following services are required:
Concept development, implementation, and management of the City’s Facebook page; Concept development and implementation of a Twitter page; Consultation services in the following areas:
Provide direction on how to successfully integrate social media marketing with our web site and e-mail marketing Copywriting and posting of content; Use of images; Audience development; Data analysis.
E-mail Marketing
The City wishes to develop a program designed to keep its citizens and businesses from inside and outside the Pawtucket informed of events taking place in the City as well as promote important initiatives.
Marketing/Branding
The City wishes to have a consultant available to assist it in its marketing and branding efforts.
This will include, but may not be limited to the following:
Development (design and write copy) of materials (handouts and presentation) for marketing and branding initiatives; Design and supply display advertising of various kinds as needed; Creative services, such as design, illustration, photography, and videography; Assist the City in developing a cohesive marketing strategy integrating web, social media, mobile marketing, display advertising and traditional means to bring awareness to Pawtucket and promote initiatives important to the City.
Proposal due by August 11, 2016 to:
Pawtucket City Hall
Purchasing Office
137 Roosevelt Avenue
Pawtucket, RI 02860
