British Broadcasting Corporation (BBC) Issues Media Strategy RFP
The BBC is seeking a media agency to manage the planning, buying and return on investment evaluation of external media activity, as well as delivering strategic insights and analysis of the wider emerging media market. This is critical to ensure we deliver value for money to the UK public.
Background:
The BBC is responsible for ensuring that all audiences are aware of the programs and services that their license fee has funded and how they can access them to achieve maximum value from their license fee. New digital behaviors, particularly for younger audiences, means that it is becoming increasingly challenging to reach young audiences solely through promotion on our owned media channels. Thus, it is essential, in order to fulfill our responsibilities, that we use paid-for media channels to complement our owned media.
Scope of Work:
Type of procedure
Competitive procedure with negotiation
Information about a framework agreement or a dynamic purchasing system
Information about the reduction of the number of solutions or tenders during negotiation or dialogue
Recourse to staged procedure to gradually reduce the number of solutions to be discussed or tenders to be negotiated
Information about negotiation
The contracting authority reserves the right to award the contract on the basis of the initial tenders without conducting negotiations
IV.1.6)
Information about electronic auction
Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: yes
Administrative information
Previous publication concerning this procedure
Time limit for receipt of tenders or requests to participate
Date: 06/09/2019
Local time: 12:00
IV.2.3)
Estimated date of dispatch of invitations to tender or to participate to selected candidates
Date: 23/09/2019
Languages in which tenders or requests to participate may be submitted:
English
The minimum time frame during which the tenderer must maintain the tender
Duration in months: 4 (from the date stated for receipt of tender)
Conditions for opening of tenders
Section VI: Complementary information
Information about recurrence
This is a recurrent procurement: no
Information about electronic workflows
Electronic ordering will be used
Electronic invoicing will be accepted
Electronic payment will be used
Additional information:
In the case of technology requirements, the BBC may involve its technology partner (Atos IT Solutions and Services Ltd) to assist in the scoping and drafting of invitations to tender and/or the evaluation of tenders. However, the final decision as to which is the most economically advantageous (by reference to the award criteria) will be made by the BBC. The awarding authority reserves the right not to award a contract and to annul the procurement process at any stage. Tenders and all supporting documents must be priced in sterling and all payments will be made in sterling. The contract shall be subject to English law. The awarding authority does not bind itself to accept the lowest, or any tender and reserves the right to accept part of a tender unless the tenderer expressly stipulates otherwise in the tender document.
Due Date:
09/06/2019
Address:
The British Broadcasting Corporation (BBC)
Broadcasting House, Portland Place
London
W1A 1AA
United Kingdom
Contact person: Hannah Stevenson
Telephone: +44 1234567890
E-mail: hannah.stevenson@bbc.co.u
Zeno Group and Edelman PR are agencies worth considering.
