The City of Chesapeake, Chesapeake Economic Development is soliciting sealed proposals from qualified firms to establish an annual contract through competitive negotiation for the development of strategic and comprehensive marketing, advertising and communications plan in promotion of the City of Chesapeake as a prime destination for business location and expansion.
Based in southeast Virginia, Chesapeake is situated in the
heart of Coastal Virginia, and offers a unique blend of urban and rural
settings – just one of the many reasons Money magazine ranked the city as one
of the country’s top 100 best places to live in 2010. The city’s inimitable
quality of life for residents also makes it a desirable meeting and leisure
travel destination. Chesapeake’s winning combination of accommodations, meeting
venues, attractions and activities provides plenty of options no matter your
With its central location in the Mid-Atlantic, Chesapeake is
within a day’s drive of two-thirds of the U.S. population. Served by interstate
highways, an international airport in neighboring Norfolk and two executive
airports. Chesapeake is easy to get to and impossible to forget.
Chesapeake Economic Development is committed to offering
businesses from all industries the necessary tools and knowledge they need to
succeed in the dynamic Chesapeake economy. We support local, national and
global business ventures with multiple services that incorporate the area’s
vast economic opportunities. Our dedicated staff works to provide your business
with resources such as site selection, marketing services and demographic data,
in addition to investment guidance and expertise. Whether a business is looking
to start, expand or relocate their company in Chesapeake, Chesapeake Economic
Development is always prepared to help do business.
Scope of Work:
The offeror selected shall be a full service advertising
agency experienced in economic development marketing. Interested Offerors must
be able to demonstrate measurable success in previous economic development,
community or tourism marketing campaigns on behalf of Economic Development
Organizations and/or local governments.
It is our desire to retain a partner to steer our programs
in a direction that maximizes both funds and efforts. This plan should begin
with research to confirm brand identity and include further development of our
existing marketing campaign. Chesapeake Economic Development is seeking firms
with proven track records in strategic marketing and brand development including
cohesive messaging in advertising, social media, content, and public relations.
The primary goal is to increase the overall visibility to attract the city’s
targeted business sectors, as outlined in the strategic plan, through a
comprehensive and cohesive strategy with a qualified invested partner that we
can then access as needed.
Needed deliverables, requirements, services and work
performed shall include, but not be limited to:
1. A successful marketing campaign,
both regionally and nationally, to attract businesses to Chesapeake, Virginia
with special emphasis on capital investment, employment, increasing the tax
2. The contractor is expected to
work in close cooperation with the department’s marketing team and web
development liaison, providing the digital and editorial copies and creative
direction for both the web site and the marketing materials.
3. Collaborate and produce the
annual report with Chesapeake Economic Development and related business
partners. Our partners include, but are not limited to, manufacturers, retail
establishments, nonprofits, elected officials, real estate agencies, regional
and state organizations, private and/or public schools, etc.
4. Develop a recommended marketing
and communications plan that identifies short/long term strategies and tactics
for maximizing the brand’s value to the City. Include an advertising plan with
recommended digital, programmatic and traditional media.
5. Provide routine reporting and
data metrics for social media, website, ads, and other marketing initiatives
inclusive of Google Analytics, AdWords, and other key performance indicators.
6. Work closely with department
staff as well as allies and partners.
7. Quarterly updates or idea
sessions on new collateral