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The GEO Stack: Schema, Entity, Citation, Authority — In That Order
The GEO Stack is a four-layered approach to building online visibility and authority for AI-era content. It emphasizes the importance of Schema, Entity, Citation, and Authority, in that specific order, for effective compounding and client-side scrutiny. This methodology, though relatively new, offers a clear framework for optimizing content to be understood and surfaced by search and AI engines.

Why Wikipedia, Reddit, and Substack Outrank Forbes in AI Retrieval
Forbes is the most coveted earned-media placement in B2B PR. In citation testing, Reddit beats it for ChatGPT brand citation share by a factor of 2.4x. This article explores why Wikipedia, Reddit, and Substack are outranking Forbes in AI retrieval and what it means for earned media strategy.

LLM Citation Audits: What We Found Across 100 Consumer Brands
A study of 100 consumer brands and four AI engines reveals how brand power is changing in the AI era. Legacy brands underperform digital challengers by 32% on Citation Share, highlighting the importance of structured presence across platforms like Wikipedia and Reddit.
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