Explore how cybersecurity marketing has evolved from technical solutions to essential business strategy, focusing on AI, privacy laws & building customer trust in digital security
Learn how real estate PR campaigns in Europe often fail due to poor community engagement, lack of transparency and greenwashing in property development
Learn how Nike’s Dream Crazy campaign revolutionized digital PR through bold storytelling, influencer partnerships & social media engagement to boost brand value & sales
Explore how legal PR faces growing ethical challenges in 2025, balancing transparency demands with client privacy amid rapid digital changes and public scrutiny
Analysis of major tech PR failures from Facebook to Theranos reveals crucial lessons about transparency and trust in technology communications and crisis response
Learn how influencer marketing has transformed sports, from athlete endorsements to authentic digital connections, and discover strategies for brands to leverage sports stars online
Discover how Oatly disrupted the dairy industry through digital PR, using humor, activism and social media to build a devoted following and promote plant-based alternatives.
Learn how brands can create authentic marketing campaigns for minority communities that go beyond tokenism and build meaningful connections with diverse audiences
Explore how unethical influencer marketing practices in Europe led to scandals and brand damage. Key lessons on transparency and compliance in social partnerships.
Explore how small food & beverage brands can thrive against industry giants through niche markets, digital marketing, storytelling & DTC channels in today’s competitive market
