Learn how successful corporate PR strategies focus on authenticity, accountability & audience connection in today’s digital landscape with real case studies & tips
In an age where attention is currency and ideas spread faster than ever, the op-ed remains one of the most powerful formats for influencing opinion, establishing authority, and shaping public discourse. And when it comes to publishing these pieces, Medium offers a platform unlike any other—equal parts
Discover 10 innovative B2B PR campaigns that set new standards for creativity and impact, from IBM’s cyber sitcom to Hectare’s Tinder for cows.
Learn how strategic consumer PR builds brand trust through authenticity, storytelling & values alignment, with examples from Dove, Patagonia, Lego & Airbnb
Learn how the press release remains vital in 2025, offering clarity and accountability in a digital world full of misinformation and serving as a trusted source for media professionals
Learn how poorly executed healthcare PR campaigns erode public trust through case studies of UK obesity messaging, CDC COVID guidance & Theranos deception. Best practices for effective health comms.
Learn how healthcare PR builds trust and shapes public perception through ethical practices, clear communication and human-centered strategies in the digital age
Learn how law firms use creative marketing campaigns, from catchy jingles to celebrity endorsements and viral Super Bowl ads, to stand out in the competitive legal industry.
Learn practical tips for responsible social media use to protect mental health, avoid misinformation, and foster genuine connections while navigating the digital landscape
Learn how fintech companies build trust and position themselves through PR campaigns featuring compelling storytelling, cultural relevance and strategic messaging
